When conducting win-loss interviews, is it better to take a blind or non-blind approach? This blog post explores the merits of both methodologies.

“How many win-loss interviews should we conduct?” It’s an important question without a simple answer. To get to the best answer for your organization, here are some factors to consider.

An effective win-loss program can often seem daunting and difficult. Let’s explore these common win-loss roadblocks and learn the best strategies for avoiding or overcoming them.

Where win-loss analysis becomes really powerful is when you begin to tag and track themes across interviews. This allows you to see what you’re doing well and what you’re doing poorly.

No two win-loss interviews are exactly alike; but, in our experience we’ve found that there are 5 simple strategies that, when put into practice, will help you get the most out of each interview.

The Pragmatic Marketing framework is the de facto standard for training product professionals since 1993. One of the practices encouraged and promoted by the framework is win-loss analysis.

Clozd diagnoses the symptoms and root causes of why our clients win and lose. Like a doctor, we see common symptoms across our “patients." Here's a checklist for assessing the health of your business.

Our in-depth conversations have yielded insights on what a buyer really means when she says “the price was too high.”

How to think about sample size considerations when it comes to win-loss analysis. Conducting buyer interviews on every sales opportunity is probably unfeasible, so how many should you do?

The 13 must-haves in a third party win-loss analysis provider when you realize CRM data just isn't enough to form a successful go-to-market strategy.

We’ve learned that when analyzing wins and losses in a complex B2B sales environment, surveys pose some unique challenges. Consider these challenges before you begin a buyer survey initiative for win-

When conducting B2B win-loss analysis, there are three common data sources that companies typically turn to—but what is the best source of win-loss data?

Essential tips for becoming an effective product marketing manager, based on the principle of Essentialism from Greg McKeown's book, Essentialism: The Disciplined Pursuit of Less

"Is it important to interview clients?Can we survey them instead? What's wrong with analyzing the data that's already in our CRM?"

A successful win-loss program needs a simple, effective strategy for sharing the findings with all the key stakeholders across the business.

Why do customers pick you vs. your competitors? Having an accurate, articulate answer to this question is the cheat code to hockey stick growth.

Check out the recent SalesFounders Podcast episode about some of the most common pitfalls, and why win-loss analysis should be an integral part of your growth strategy.

There are various reasons and motives behind the decisions that B2B buyers make. Buyers try to represent the interests of their company, but many are influenced by one or more individual motives.

Great sales teams are proactive about managing their competitors' churn. They employ several strategies to ensure they are poised and ready to overtake their competitors' accounts come renewal time.

For companies that want candid, honest feedback about their product offering they need to enlist the help of a neutral third-party.

Win-loss analysis is the practice of consistently capturing and analyzing the reasons why you win and lose deals. Here are the four "pillars" or "core competencies" of win-loss analysis.

In a world where email and messaging rule the day, why do great B2B sales leaders still encourage cold calls? Because cold calling works.

Evaluate your win-loss program with our diagnostic assessment. Get an instant, personalized report on its performance.

What does it mean to "go enterprise" in your go-to-market strategy? Here are some useful tips and common challenges to taking your SaaS solution to enterprise buyers.

Not only will win-loss analysis drive alignment across the org, but it will provide critical insights and direction for practically every function.