Surveys

Scale your
win-loss program with surveys

Surveys from Clozd help you collect additional win-loss data and reach a broader, more representative sample of your pipeline.

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Surveys deliver useful quantitative data

Clozd augments our qualitative interviews through user-friendly survey capabilities. Surveys are useful for tracking high-level trends that can help you determine where to focus your interviews.

As a best practice, we recommend using surveys to solicit feedback from any buyers you do not plan to interview.

How it works

Depending on the makeup of your sales pipeline (deal size, volume, and complexity) you may consider supplementing your live interviews with surveys.

Our template makes it really easy for you to send out short, accessible surveys that deliver scalable buyer feedback.

You can then conveniently review your survey responses inside the Clozd Platform and export them to find additional insights.

The power of surveys

Fill in the gaps

Surveys enable you to connect with customers that might not merit a live or asynchronous interview.

Customize your questions

Add customized questions—including open-text questions—to get the win-loss data you need.

Enrich your insights

Combining the data you capture from surveys with your in-depth interview feedback, you’ll be able to paint a complete picture of your clients’ objectives and pain points.

Clozd feedback channels

The richest insights always come from live buyer interviews, though asynchronous interviews and surveys also provide specific benefits. The best programs usually incorporate a mix of all three.

Live Interviews