Clozd for Sales

Hit your quota with confidence

The only thing worse than missing quota is not knowing why. Get the truth about why you win and lose business directly from your buyers—and then use that data to make sure you hit your target.

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Reduce pipeline pressure

How Clozd helps sales teams win

The most effective sales leaders don’t focus solely on generating more pipeline—they also prioritize boosting their win rate with the pipeline they already have. Buyer-centric win-loss analysis gives successful sales leaders the playbook to winning more of the deals in their pipeline.

Win-Loss Toolkit

Identify landmines

Whether it’s a lack of product knowledge, traps set by competitors, or misaligned messaging, Clozd helps you identify exactly why you’re losing deals—so you can avoid those landmines in the future.

Duplicate winning strategies

Direct buyer feedback helps you understand exactly which strategies contributed to closed-won deals and which didn't, so you can reinforce the winning strategies with your whole team.

Qualify your buyers better

With Clozd, you can “open up the hood” on who your best buyers are and what motivates them to buy. This enables you to close your deals with greater velocity.

Identify win-back opportunities

We find that 1 in 10 closed-lost deals represent legitimate win-back opportunities. Buyer feedback uncovers these and other hidden sources of revenue.

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Voted #1 by your peers

The reviews are in—with more coming every day—and according to nearly 200 reviews, Clozd is the best in our category. See what revenue leaders like yourself are saying about the benefits of win-loss analysis with Clozd.

Check out a case study

4.9

G2 Crowd

[It's] very easy to see patterns of where the components throughout the sales cycle have led to wins and losses.”

Dan Fiore
Senior Product Solutions
Partner, Workhuman

Clozd helps us get unprecedented visibility on what works and what doesn’t within a sales cycle.”

Abel Gonzalez
VP of Product Marketing, Kentik

It only takes us winning one deal to make Clozd worth it.”

Rex Galbraith
CRO, Consensus

60% of sales reps don't understand how they won or lost a deal.”

Jordan Barsness
Competitive Intelligence, PitchBook Data

This service helps us as salespeople understand the less 'tangible' reasons through intelligent interviewing.”

Jeff Lee
Enterprise Account Executive, Diligent

The feedback provided by Clozd is much more informative than what we receive from our sales representatives and those involved in the deal.”

James Erickson
Head of Market Intelligence, AppFolio

[It's] very easy to see patterns of where the components throughout the sales cycle have led to wins and losses.”

Dan Fiore
Senior Product Solutions
Partner, Workhuman

Clozd helps us get unprecedented visibility on what works and what doesn’t within a sales cycle.”

Abel Gonzalez
VP of Product Marketing, Kentik

It only takes us winning one deal to make Clozd worth it.”

Rex Galbraith
CRO, Consensus

60% of sales reps don't understand how they won or lost a deal.”

Jordan Barsness
Competitive Intelligence, PitchBook Data

This service helps us as salespeople understand the less 'tangible' reasons through intelligent interviewing.”

Jeff Lee
Enterprise Account Executive, Diligent

The feedback provided by Clozd is much more informative than what we receive from our sales representatives and those involved in the deal.”

James Erickson
Head of Market Intelligence, AppFolio

Win-loss use cases

Uncover millions of dollars in untapped revenue

Here’s a small sample of ways you can impact revenue through win-loss analysis ...

“Pricing” is the most common closed-lost reason. But did you know that most deals aren’t actually lost because of price? Find out—directly from your buyers—the real reasons you’re losing deals.
Learn how
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Zero to hero
Acquia turned the #1 reason they lost deals into the top reason they were winning.
Find out how
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Find out how other revenue leaders are using win-loss data to truly understand their buyers’ behaviors and intentions—so they can create messaging that resonates more deeply with prospects.
See the data
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Who NOT to sell to
Are you tired of wasting time selling to the wrong prospects? Improve your sales team’s efficiency by accurately identifying who NOT to sell to.
Learn more
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Identify and beat new, disruptive competitors before they gain a foothold in your marketplace
Learn how
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$500K opportunity
Find out how other revenue leaders are using win-loss data to identify and win back a $500K deal that had been marked “closed-lost.”
Read the quote
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Generating more pipeline isn’t the only way to consistently hit your revenue goals. Increasing your win rate by just a few percentage points can make a huge difference to your bottom line.
Find out how
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8,500%
Learn why our customers attribute an ROI of 8,500% to their partnership with Clozd.
Read the full report
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"We’ve made packaging changes, pricing changes, GTM messaging changes, positioning changes, and churn-reduction changes. Anecdotally, we’re sporting a 50+% win rate, up from the 30% range in the pre-Clozd era.”

Craig Clark

| CMO
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We were actually able to resurface and re-open a few opportunities, which is huge. One of them was worth half a million bucks, where the sales rep heard a 'no' but the Clozd interviewer heard 'not now.' And by time we went over the interview, the 'not now' had become 'now we're actually ready.' So if that Clozd interview hadn't happened, we probably would've just put that deal to the side and not pursued it. Instead, we've got a late-stage $500K opportunity in our hands. It's not done yet, but that's one example—and we've had a few others like that."

Tom Kahl

| CRO
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Because of the information Clozd uncovered, Consensus CRO Rex Galbraith refined and was more confident in his ICP because he eliminated what he called 'UCPs,' or unideal customer profiles. 'We now know exactly what a bad prospect looks like,' Galbraith said. 'Clozd validated a lot of what we previously hypothesized.'"

Read the full case study
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Understand your buyers

Within our customer base, 98% report that they understand their buyers better by partnering with Clozd. And once you understand exactly what your buyers need, you can tailor your sales process, marketing activities, and product roadmap to get the best results.

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That's usually a cop-out answer that really means, 'I don't see the ROI in this or couldn't convince my CFO that there was an ROI.’ CFOs aren't dumb. If their money can make them more money, they'll spend it.”

Brady Tengberg

| Director of Revenue Strategy
Read the full pricing & strategy post
quote

Every professional sports team reviews their footage to understand where they need to improve. Even amateur golfers record their swings to try and improve their terrible handicaps. Winning deals is our sport, and Clozd is our video review. Everybody needs to be making every effort to get clients sharing feedback with this program."

Ravi Kumaraswami | President of Worldwide Field Operations

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Try out Clozd for free to analyze one of your own wins or losses.

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Win-Loss Analysis

Clozd will help you improve your sales win rate

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