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Definitive Guide to Win-Loss Analysis
guide  | 30 min Read

Learn how to create a win-loss analysis program that delivers in-depth, unbiased buyer feedback—so you can win more deals, increase retention, build better products, and drive more revenue.

The four pillars of win-loss analysis
blog post  |  9 min Read

Win-loss analysis is like film study. Great teams—both in sports and business—review their past performance to uncover the best ways to increase their chance at future success.

Clearbit boosts retention using
win-loss analysis
Case Study | 6 MIN READ

Clearbit has taken a product-centric approach to win-loss analysis, and they attribute a 10% increase in gross retention to their partnership with Clozd.

Case studies

For Paul Stevens, it started with a question: Why are we losing so many customers?

Case Studies

AuditBoard was searching for more details around why and how they were losing—and then they wanted to use that data to change the way they do business.

Case Studies

For more than three years, Frontify has partnered with Clozd to capture direct customer feedback and use it to drive their marketing and sales efforts.

Case Studies

For more than three years, Momentive Software (formerly Community Brands) has partnered with Clozd to capture direct customer feedback around their numerous product lines.

Case Studies

Headspace leaned on win-loss insights to guide their post-merger rebrand—and they continue to use Clozd to add depth to their research and prove their value.

Case Studies

Acquia revamped their strategy around integrations, transforming an area of weakness into a key driver of client acquisition and retention.

Case Studies
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Calendly leads the way in building an impactful, collaborative, cross-functional win-loss analysis program.

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Clozd helped Hello Heart's team identify significant win-back opportunities and refine their sales and marketing efforts

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Clearbit attributes a 10% increase in gross retention to win-loss analysis by Clozd.

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Xactly uses Clozd to identify previously unknown issues and develop custom plans to boost customer loyalty and retention.

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Win-loss analysis has become a rich VoC resource for Alteryx that drives company strategy.

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Consensus refined their ICP using Clozd’s win-loss insights.

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Win-Loss 101
State of Win-Loss Analysis Report
Report  | 20 min Read

It’s more critical than ever to understand exactly why you’re winning and losing deals—at least that’s what 98% of respondents told us in our 2023 State of Win-Loss Analysis survey.

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What’s the ROI of win-loss analysis?
Report  |  7 min Read

What's the ROI of a comprehensive, third-party win-loss analysis program? Find out what Clozd customers have to say
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Take a tour of the Clozd Platform
Video | 2 Min watch

The Clozd Platform streamlines the process of collecting and analyzing buyer feedback and sharing impactful insights with key stakeholders—so you can drive meaningful change and improve sales outcomes.

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Definitive Guide to Win-Loss Analysis
GUIDE | 30 MIN READ

Learn how to create a win-loss analysis program that delivers in-depth, unbiased buyer feedback—so you can win more deals, increase retention, build better products, and drive more revenue.
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Win-loss benefits for your team
Whitepaper | 4 MIN READ

What is win-loss analysis, and who benefits from it? We’ll answer those questions for you with a brief but comprehensive look at how win-loss analysis helps (*spoiler alert*) your entire organization.

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Your CRM is lying to you
Report | 5 MIN READ

How much do you REALLY trust your CRM data? We analyzed the CRM data of thousands of deals and compared it to what buyers actually said—and the results were shocking.

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Clozd-Gong partnership delivers 360-degree view of the buyer experience
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12 MIN READ

The new Clozd-Gong integration allows you to see the full lifecycle of your sales deals across your pipeline in one place—on your Clozd dashboard.

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4 MIN READ

A CMO’s guide to getting the most from win-loss analysis

In this dynamic economic landscape, win-loss data is critical to informing marketing strategies and prioritizing programs that drive tangible results.
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7 MIN READ

Win-Loss 101: What to ask buyers in your win-loss interviews | Part 2 of 6

What questions should you ask when conducting a win-loss interview with a buyer? Find out how to build your first win-loss interview guide from two of Clozd's top win-loss analysis experts.
Sales Leaders
Marketing Leader
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RevOps
Product Leader
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BLOG POST
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8 MIN READ

5 lies your CRM is telling you about your buyers

Don't trust what your CRM says about your buyers? Good! We compared the CRM data from 1,000 closed-lost deals to what the buyers actually said in win-loss interviews. The results were shocking...
Sales Leaders
Marketing Leader
Product Marketer
Executive
RevOps
Product Leader
CSM Leader
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BLOG POST
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8 MIN READ

Win-Loss 101: Kicking off your first win-loss analysis project | Part 1 of 6

You can do all the right things and still lose. Win-loss analysis will help you consistently hit quota, by diagnosing and treating revenue problems.
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CUSTOMER STORY
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3 MIN READ

Challenger: How To Negotiate The Close

Spencer Wixom, Chief Customer Officer at Challenger, spoke during Clozd’s Win Loss Week on the best tips and tricks to negotiate a deal and how you can do your best to ensure it closes.
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Churn Analysis

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REVIEWS
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Clozd helps us understand, with confidence, why we win and lose deals."

Amelie Sutsakhan

  | Senior Product Marketing Manager at LaunchDarkly

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Every review from Clozd that I read teaches me new ways to improve our sales process.

James Erickson

  | Head of Market Intelligence at AppFolio

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Depth of knowledge we could never achieve on our own."

Gary C.

  |  VP of Product Marketing

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