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Tips, strategies, and insights to boost your win rate

Check out our most recent posts, which range from sales enablement and negotiation strategies to helpful tips on how to better understand your buyers—all based on our expertise from running win-loss programs with companies all over the world.

How to drive higher response rates for customer interviews

Recruiting the right participants is essential to effective customer interviews—this guide outlines 10+ proven strategies to maximize participation and unlock richer, more actionable insights.

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How to find the right interviewees for product research

Choosing the right interviewees is critical to successful product research—this guide shows how to identify high-impact participants and extract insights that fuel B2B SaaS growth.

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Product research: Navigating approval for user conversations

Gaining approval to talk to customers doesn’t have to be difficult—this guide outlines how product teams can streamline approvals, conduct effective customer interviews, and use feedback to build better products.

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Use post-implementation feedback for product growth

Combining midpoint check-ins with post-implementation reviews gives B2B teams a complete view of project success, enabling continuous improvement and stronger customer relationships.

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Qualitative research in post-implementation onboarding

Post-implementation reviews (PIRs) enhance customer onboarding by turning structured feedback into smarter strategies, reducing churn, and driving long-term satisfaction.

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Unlocking better customer experience: implementation interviews vs check-ins

Post-implementation reviews (PIRs) transform customer onboarding by uncovering key insights that reduce churn and strengthen retention through systematic customer feedback.

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How Reputation’s CS team uses honest customer feedback to uncover hidden risks and build stronger renewal strategies

Reputation’s health scores marked accounts green while customers were preparing to leave. Clozd’s midpoint interviews uncovered hidden churn risks, helping them recalibrate scoring, protect renewals, and strengthen relationships.

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The next chapter for rich customer feedback: Clozd’s evolved platform and AI interviewer

Clozd launches its evolved platform and AI Interviewer, helping teams capture rich customer feedback across the journey with human-quality insight at scale.

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From interview to action: How Affinity uses implementation and CX feedback to improve the customer lifecycle

Affinity expanded their win-loss program to capture customer experience and post-implementation feedback—giving them visibility across the full customer lifecycle.

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Clozd announces expanded platform and AI interviewer to power the future of qualitative research

Clozd unveils its evolved Platform and AI Interviewer, delivering scalable, human-quality qualitative research across the customer journey.

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How heads of product use churn feedback to improve retention

How Heads of Product turn post-churn feedback into a roadmap for retention—using exit surveys, interviews, usage data, and CS alignment to fix root causes, sharpen onboarding/UX, and protect MRR/ARR and CLV.

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Product research: Customer feedback for strategy leaders

How product strategy leaders harness customer feedback to sharpen research, refine roadmaps, and build products that drive B2B growth and retention.

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Transforming B2B product research with customer feedback

How B2B Research & Insights leaders turn customer feedback into product research that sharpens roadmaps, boosts retention, and drives growth in 2025.

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Guide to Churn Analysis for CS Leaders: Boost Retention 2025

CS leaders can turn churn into growth by analyzing post-churn feedback to boost retention, CLV, and customer experience.

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Churn Analysis Guide for CROs: Maximize Retention & Revenue

CRO guide to turn post-churn feedback into actions that cut churn, improve CX, and grow CLV and net revenue retention.

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Market Research for Product Leaders: Leveraging CRM Contacts

Turn CRM contacts into a living research panel. Mine first-party data to sharpen product strategy, campaigns, and retention—at scale.

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How to Leverage CRM Contacts for Deep Market Research

Turn CRM contacts into a living research panel. Mine first-party data to sharpen product strategy, campaigns, and retention—at scale.

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Harness Customer Feedback to Drive Product Research Strategy

Qualitative customer feedback uncovers the “why” behind product challenges, helping leaders drive research, adoption, and long-term growth.

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Leveraging CRM Contacts: Market Research for Product Leaders

Learn why qualitative customer feedback is essential for product leaders to uncover root causes, guide research, and drive innovation.

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How Heads of Product Use Customer Feedback to Elevate CX

Heads of Product can use customer feedback to validate product strategy, boost adoption, reduce churn, and deliver exceptional customer experience.

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Directors of Customer Success: Turn Feedback Into Retention

Directors of Customer Success can use feedback to cut churn, improve customer experience, and drive retention, loyalty, and long-term revenue growth.

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Mastering Customer Success: How to Leverage Feedback

Onboarding managers can harness customer feedback to accelerate time-to-value, boost adoption, and reduce churn for long-term success.

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B2B Heads of Product: Use Onboarding Feedback for Real Impact

Unlock the power of onboarding feedback to refine product strategy, reduce churn, boost adoption, and drive long-term customer success.

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Guide for CROs: Leverage Customer Feedback to Grow Revenue

Harness customer feedback to enhance CX, cut churn, align teams, and fuel sustainable revenue growth as a Chief Revenue Officer.

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