Tips, strategies, and insights to boost your win rate

Discover how Clozd’s expert network elevates customer interviews in win-loss analysis. Our experts bring unmatched insight, enabling sales and product leaders to uncover what drives real business decisions

The Clozd Expert Network is a curated group of certified interviewers who conduct high-quality win-loss interviews to help companies uncover why they really win or lose deals.

Win-loss analysis reveals why you win or lose deals, helping refine strategy, boost sales, align teams, and strengthen competitive intelligence—all to drive customer-centric growth and ROI.

Craft an effective interview guide by building a flexible framework, focusing on your strategic goals, organizing by themes, keeping it concise, and involving all relevant teams for actionable win-los

Win-loss analysis interviews buyers to reveal why deals are won or lost. This critical feedback helps sales leaders, product, and marketing teams boost revenue, improve win rates by up to 50%, and ali

Sales data alone can't explain why you win or lose deals. Combine conversation intelligence with post-decision buyer interviews (win-loss analysis) to get the full story.

In uncertain times, staying anchored in deep customer feedback is critical for business stability and growth. This post explores how Clozd helps companies go beyond basic surveys.

After their pilot program provided detailed feedback about one of their key products, Trella Health’s team requested additional win-loss interviews to support different parts of their organization.

We’re excited to announce a handful of powerful new features in the Clozd Platform. 

We’re thrilled to announce Workflows, which is now available in the Clozd Platform. Workflows streamlines and automates your buyer outreach, empowering you to spend less time worrying about win-loss.

Paul Stevens—who leads Datacor’s small revenue operations team—has many competing priorities, so he relies on win-loss analysis to get him the data he needs to do his job.

For more than three years, Momentive Software (formerly Community Brands) has partnered with Clozd to capture direct customer feedback around their numerous product lines.

For more than three years, Frontify has partnered with Clozd to capture direct customer feedback and use it to drive their marketing and sales efforts.

AuditBoard was searching for more details around why and how they were losing—and then they wanted to use that data to change the way they do business.

Win-loss analysis delivers the insights you need to identify your real competitors, maintain a competitive advantage, and meet your customers’ needs.

Learn how collecting the right data and understanding your customers’ journey can help you predict—and prevent—customer churn and improve retention.

Discover how leveraging customer feedback can transform your business strategy, enhance product alignment, and drive revenue.

Discover how integrating win-loss analysis into your sales enablement strategy can transform B2B sales success.

An efficient win-loss analysis program captures buyer feedback that is targeted, fresh, and shared broadly across your entire company.

Clozd's Flex Interviews: Get rich, scalable buyer feedback with asynchronous video/audio responses. Ideal for mid-market & SMB win-loss programs.

Smart Tags from Clozd enable users to customize specific keywords and receive notifications when those words are mentioned in interviews or surveys.

Effective win-loss analysis aligns your team around customer needs and sets your company apart as a group that cares, listens, and acts.

Understanding why you continue to win and lose—not why you initially won and lost—is the key to reducing churn and improving your net retention.

What does it take to build an impactful and scalable win-loss analysis program? This post takes you step by step through that process.

Win-loss program stalled? Learn to overcome common bottlenecks by engaging stakeholders & fostering collaboration to unlock insights, drive change & win more deals.