blog

Tips, strategies, and insights to boost your win rate

Check out our most recent posts, which range from sales enablement and negotiation strategies to helpful tips on how to better understand your buyers—all based on our expertise from running win-loss programs with companies all over the world.

Harness Customer Feedback to Drive Product Research Strategy

Qualitative customer feedback uncovers the “why” behind product challenges, helping leaders drive research, adoption, and long-term growth.

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Leveraging CRM Contacts: Market Research for Product Leaders

Learn why qualitative customer feedback is essential for product leaders to uncover root causes, guide research, and drive innovation.

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How Heads of Product Use Customer Feedback to Elevate CX

Heads of Product can use customer feedback to validate product strategy, boost adoption, reduce churn, and deliver exceptional customer experience.

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Directors of Customer Success: Turn Feedback Into Retention

Directors of Customer Success can use feedback to cut churn, improve customer experience, and drive retention, loyalty, and long-term revenue growth.

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Mastering Customer Success: How to Leverage Feedback

Onboarding managers can harness customer feedback to accelerate time-to-value, boost adoption, and reduce churn for long-term success.

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B2B Heads of Product: Use Onboarding Feedback for Real Impact

Unlock the power of onboarding feedback to refine product strategy, reduce churn, boost adoption, and drive long-term customer success.

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Guide for CROs: Leverage Customer Feedback to Grow Revenue

Harness customer feedback to enhance CX, cut churn, align teams, and fuel sustainable revenue growth as a Chief Revenue Officer.

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Transform Onboarding Feedback Into Lasting Customer Success

Leverage onboarding feedback to cut churn, boost CLV, align teams, and fuel customer success initiatives for sustainable growth.

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Customer Onboarding Guide: Keys to Long-Term Retention

Use onboarding feedback to remove friction, speed time‑to‑value, and build loyal customers who retain, expand, and advocate.

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Win-Loss Analysis: Sales Leaders’ Growth Strategies for 2025

Discover how sales leaders can use win-loss analysis to boost win rates, sharpen strategy, and drive predictable revenue growth in 2025.

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Win-Loss Analysis Explained: PMM Strategies to Grow Revenue

Learn how Product Marketing Managers use win-loss analysis to refine strategy, boost sales alignment, and drive measurable revenue growth.

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How CROs Drive Revenue Growth Through Win-Loss Analysis

Discover how CROs drive revenue growth through strategic win-loss analysis—transforming buyer feedback into a competitive edge.

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New Clozd Workflows features that make feedback collection even easier

Clozd has introduced powerful new Workflows features—including internal feedback collection, automated approvals, and analytics—to help win-loss programs run smoother and scale faster.

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Meet some of the experts powering the Clozd Expert Network

Discover how Clozd’s expert network elevates customer interviews in win-loss analysis. Our experts bring unmatched insight, enabling sales and product leaders to uncover what drives real business decisions

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Inside the Clozd Expert Network: Where elite interviewers drive clarity

The Clozd Expert Network is a curated group of certified interviewers who conduct high-quality win-loss interviews to help companies uncover why they really win or lose deals.

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Why your competitive intelligence program is incomplete without win-loss analysis

Win-loss analysis reveals why you win or lose deals, helping refine strategy, boost sales, align teams, and strengthen competitive intelligence—all to drive customer-centric growth and ROI.

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Five steps to create an interview guide (that actually gets answers)

Craft an effective interview guide by building a flexible framework, focusing on your strategic goals, organizing by themes, keeping it concise, and involving all relevant teams for actionable win-los

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How win-loss analysis is like game film for your business

Win-loss analysis interviews buyers to reveal why deals are won or lost. This critical feedback helps sales leaders, product, and marketing teams boost revenue, improve win rates by up to 50%, and ali

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Why real win-loss analysis starts after the deal

Sales data alone can't explain why you win or lose deals. Combine conversation intelligence with post-decision buyer interviews (win-loss analysis) to get the full story.

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Three ways deep customer feedback can anchor your company in uncertain times

In uncertain times, staying anchored in deep customer feedback is critical for business stability and growth. This post explores how Clozd helps companies go beyond basic surveys.

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Trella Health uses win-loss insights to refine its product strategy and improve sales training

After their pilot program provided detailed feedback about one of their key products, Trella Health’s team requested additional win-loss interviews to support different parts of their organization.

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New year, new Clozd Platform features

We’re excited to announce a handful of powerful new features in the Clozd Platform. 

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Announcing Workflows from Clozd

We’re thrilled to announce Workflows, which is now available in the Clozd Platform. Workflows streamlines and automates your buyer outreach, empowering you to spend less time worrying about win-loss.

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Datacor's RevOps team leans on Clozd for impactful buyer feedback

Paul Stevens—who leads Datacor’s small revenue operations team—has many competing priorities, so he relies on win-loss analysis to get him the data he needs to do his job.

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Momentive Software (formerly Community Brands) uses Flex Interviews to capture powerful mid-market feedback

For more than three years, Momentive Software (formerly Community Brands) has partnered with Clozd to capture direct customer feedback around their numerous product lines.

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