blog

Tips, strategies, and insights to boost your win rate

Check out our most recent posts, which range from sales enablement and negotiation strategies to helpful tips on how to better understand your buyers—all based on our expertise from running win-loss programs with companies all over the world.

How to Identify the Right Audience for Market Research

Market research is only as strong as who you talk to. Clozd helps you target the right buyers for insights that drive growth.

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Comprehensive Guide to Market Research and Customer Feedback Methods

Learn how modern market research and customer feedback methods drive growth, boost win rates, and uncover true buyer insights with Clozd.

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A clearer picture of every deal: The new Clozd + Gong integration

See how the new Clozd + Gong integration connects sales calls with buyer feedback for the full story behind every deal.

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Why Clozd's Customer Feedback Approach Surpasses Traditional Panels

Why traditional feedback panels fall short—and how Clozd delivers buyer truth that drives real B2B growth.

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Uncovering Essential Product Questions with Clozd

Learn how Clozd reveals the product insights that matter most—why customers buy, churn, and what drives smarter product decisions.

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Elevating Product Decisions with Clozd: Transforming Feedback into Strategic Advantages

Discover how Clozd turns customer feedback into strategic insights that shape better products, improve retention, and drive business growth.

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Understanding Customer Churn: Why Clozd Offers Unmatched Insights

Discover how Clozd uncovers the real reasons behind customer churn with unbiased insights that drive loyalty, retention, and growth.

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How Customer Experience (CX) and Retention Analysis Work Together to Reduce Churn

Learn how CX insights and retention analysis help B2B companies improve loyalty, reduce churn, and create lasting customer relationships.

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Customer Retention: Key Interview Questions to Prevent Churn

Learn how customer retention interviews reveal the real reasons customers stay or leave—and how to use those insights to reduce churn.

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The Ultimate Guide to Customer Outreach: Engaging Churned Customers

Learn how to engage churned customers through strategic outreach that builds trust, collects insights, and drives future growth.

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Market Research Methods: Unlocking Insights with CRM Contacts

Discover how Clozd combines CRM data and customer interviews to unlock deeper market insights and drive smarter business decisions.

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Understanding Market Research with Clozd: A New Approach to Customer Interviews

Discover how Clozd redefines market research with authentic customer interviews that drive better decisions and competitive growth.

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Understanding Customer Churn and Retention Strategies

Learn proven strategies to reduce churn in 2025—from retention interviews to proactive CX and product improvements that keep customers loyal.

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Understanding Customer Feedback: Beyond NPS, CSAT, and Health Scores

Explore advanced feedback strategies that go deeper than NPS or CSAT to uncover customer intent, emotion, and experience in real time.

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Customer Engagement Strategies: How to Get Customers to Participate in Feedback Interviews

Boost interview participation with strategies that personalize outreach, offer value, and simplify the process—turning feedback into business growth.

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Who should we be gathering feedback from? A guide to maximizing customer insights

This guide explores the essential stakeholder groups from whom businesses should collect customer feedback—ranging from end users and customer success teams to product, support, and even channel partners. It emphasizes why not all feedback is equal and how to prioritize high-value insights. The post outlines best practices for gathering, acting on, and integrating feedback across departments, positioning it as a strategic lever for innovation and customer satisfaction.

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The Power of Mid-Journey Customer Feedback: Elevating Your CX Strategy

This blog makes the case for collecting customer feedback during the journey—not just at the start or end. Mid-journey insights reveal real-time emotions, expectations, and friction points that surveys often miss. By tapping into live interviews, social media, and feedback programs, companies can adapt faster, build loyalty, and create more personalized, proactive customer experiences.

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Understanding the customer journey: When and why to collect customer feedback

This blog explores the why and when of customer feedback—breaking down the ideal moments across the customer journey to collect insights that shape stronger experiences. From awareness to advocacy, it shows how Clozd helps teams turn voice-of-customer data into meaningful actions that reduce churn, boost loyalty, and improve decision-making.

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Customer retention: insights from retention interviews

Learn why retention interviews are essential for reducing churn and improving customer loyalty. This guide explains how Clozd captures actionable insights that help businesses enhance satisfaction and long-term growth.

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How to drive higher response rates for customer interviews

Recruiting the right participants is essential to effective customer interviews—this guide outlines 10+ proven strategies to maximize participation and unlock richer, more actionable insights.

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How to find the right interviewees for product research

Choosing the right interviewees is critical to successful product research—this guide shows how to identify high-impact participants and extract insights that fuel B2B SaaS growth.

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Product research: Navigating approval for user conversations

Gaining approval to talk to customers doesn’t have to be difficult—this guide outlines how product teams can streamline approvals, conduct effective customer interviews, and use feedback to build better products.

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Use post-implementation feedback for product growth

Combining midpoint check-ins with post-implementation reviews gives B2B teams a complete view of project success, enabling continuous improvement and stronger customer relationships.

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Churn Analysis

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