live interviews

The most powerful feedback channel

Buyer interviews are the best way to get rich feedback from your prospects and customers.

Live Interviews from Clozd

Purchase decisions are often complex, and buyer interviews provide the most in-depth and specific insights that help you understand the primary factors that influenced the final decision.

Doing those interviews yourself, however, requires a lot of time and effort—which is why you need Clozd. We’ve streamlined the process, making it really easy for you to access game-changing buyer feedback.

How it works

What makes Live Interviews so valuable?

Interviews are conducted by one of our experienced program managers

We’ve spent years developing the best ways to run win-loss programs, and along the way we’ve worked with top companies from all over the world. Because of that, our tenured program managers are experts at collecting deep buyer feedback at scale, showing you exactly why you win and lose, and helping you identify opportunities to win more.

Learn more

Your buyers are more open and honest when they’re talking with an objective third party like Clozd

This is especially true with closed-lost deals. Prospects who chose a competitor typically don’t want to make time for a conversation about why they didn’t buy from you. They may worry that candid feedback might trigger defensiveness, or that they could get pulled back into a sales conversation.
‍
In these cases, companies often miss the chance to capture valuable feedback about how they can improve. Using Clozd changes that.

We tried to get information on our own, but sometimes customers are more closed in terms of what they’ll share with us. So we thought that using a third party could help uncover the details they just weren’t sharing with us—and we found that partnering with Clozd really helped them to be more open and transparent.”

Kathy Hassett | VP of Customer Success & Renewals

Our industry-leading technology captures, analyzes, and delivers powerful insights in real time

Within the Clozd Platform, AI-powered interview summaries are automatically created in near real time once the interview is conducted. This increases speed of insight delivery and improves data sharing by standardizing output across feedback channels. We also make it easy for you to share impactful win-loss insights across your organization—through Slack, Teams, your CRM, or email.

Learn more

Customer feedback provides objective and persuasive validation

Live Interviews capture feedback that’s far more useful than (often biased) feedback from your sales team and (superficial) feedback from surveys. In-depth, objective feedback directly from your buyers provides the validation your leadership team needs to make strategic, revenue-boosting decisions with confidence.

Clozd helps us gain valuable, open, honest feedback about our solution. As a salesperson, I love seeing unfiltered feedback about a customer or prospect's sales process to learn how I can improve in the future."

Sam Schnepf | Senior Enterprise Sales Advisor

How we deliver the most powerful win-loss insights

Being the leader in win-loss analysis requires a precise blend of expertise and innovation.
‍
Our experienced program managers conduct the best live interviews. They take the time to learn about your product, your terminology, what you’re trying to do as a company (and why you’re trying to do that), and much more. Understanding these factors helps us make the interviews more adaptive and effective.
‍
And then our innovative technology makes capturing, analyzing, and delivering powerful buyer feedback easier than ever.

Learn how to get the most out of your interviews with our Definitive Guide to Win-Loss Analysis

Download now

Our process

Effective win-loss interviews are probing and adaptive conversations, not scripted surveys.

We develop a custom interview guide for each client to ensure coverage of key topics.

We interview both wins and losses in order to get both sides of the story.

Each interview is recorded and transcribed in real time.

We use generative AI to help highlight themes and quotes, tag keywords, create a summary, and more.

The Clozd Platform alerts users each time feedback is available and when summary reports are published.