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Easily organize and distribute buyer feedback
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Using streamlined global templates, platform users can easily create self-service reports and dashboards on the win-loss data they’ve collected. These reports feature live, filterable data and are Excel-ready.
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Buyer interviews are the best way to get meaningful feedback from your prospects and customers. Clozd has streamlined that process, providing industry-best technology and services that deliver useful, user-friendly feedback in real time.
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Effective win-loss interviews are probing and adaptive conversations, not scripted surveys.
Interviews typically last 25–30 minutes and boast significantly higher participation rates than surveys.
Clozd develops a custom interview guide for each client to ensure coverage of key topics.
Flex Interviews deliver rich, qualitative insights and enable you to scale your win-loss program to capture feedback across your pipeline and identify important trends.
Your buyers have the flexibility to respond when and where it’s most convenient for them.
Buyers submit their feedback in their own voice through video or audio recordings.
Clozd analyzes that feedback and delivers powerful insights.
Flexible interview options are designed to fit your company’s objectives and budget.
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Automated win-loss surveys are about convenience. Clozd augments the qualitative interviews through robust survey (quantitative) capabilities, helping you collect additional win-loss data at scale and reach a broader, more representative sample of your pipeline.
Each program is led by an experienced program manager who acts as an extension of your team—they’ll learn your business, consult on program design, conduct win-loss interviews, help interpret the findings, and more. Click below to learn more about Clozd's program managers.
Learn more
Clozd identifies specific factors that had the biggest impact on your buyer's final decision. We call these Decision Drivers. These drivers help you identify both strengths and weaknesses in the way you build, market, and sell your product.
By identifying and prioritizing the most important Decision Drivers, you can focus your resources and efforts on the specific areas that will have the greatest impact on your success.
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Over time, the Clozd Platform aggregates and visualizes the most common Decision Drivers, giving you visibility into important trends. You can also filter the data to specific products, timelines, deal sizes, and more.
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[I like Clozd’s] Decision Driver data. I like that we can filter the dashboard by wins and losses. The fact that we can drill down into categories and see verbatim feedback that has been collected is hugely valuable. It makes the data really actionable.”
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Read or listen to the full buyer interview.
Make comments and tag keywords or custom themes to highlight feedback to other stakeholders.
Use deal-level insights to educate your team and drive strategic initiatives.
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The Clozd Platform makes it easy for you to drill down to see why you win and lose versus your biggest competitors or how your win rate has changed over time—and what’s driving it.
By utilizing feedback from actual prospects, you’ll gain a deeper understanding of who you’re commonly competing against—and how your strengths and weaknesses stack up in comparison.
This analysis and information will help you drive strategic change throughout your company.
Once your win-loss reports and dashboards are ready, our system automates the process of sharing those insights throughout your organization—through Slack, Teams, your CRM, or email. Another key feature is your ability to export your data via API to tools like Tableau or Domo.
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Ready to get started?
Explore how win-loss analysis can help your buiness win more. Last chance plug for clozd.
Talk With Us
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Ready to get started?
Try out Clozd for free to analyze one of your own wins or losses.
Try Clozd Free
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Clozd helps us understand, with confidence, why we win and lose deals."
Amelie Sutsakhan
| Senior Product Marketing Manager at LaunchDarkly
Every review from Clozd that I read teaches me new ways to improve our sales process.
James Erickson
| Head of Market Intelligence at AppFolio
Depth of knowledge we could never achieve on our own."
Gary C.
| VP of Product Marketing
