Learn Win-Loss analysis

Resource library

All
Win-Loss 101
Case studies
Blog
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Case studies
Read the case study

Calendly leads the way in building an impactful, collaborative, cross-functional win-loss analysis program.

Read the case study

Clozd helped Hello Heart's team identify significant win-back opportunities and refine their sales and marketing efforts

Read the case study

Clearbit attributes a 10% increase in gross retention to win-loss analysis by Clozd.

Read the case study

Xactly uses Clozd to identify previously unknown issues and develop custom plans to boost customer loyalty and retention.

Win-loss analysis has become a rich VoC resource for Alteryx that drives company strategy.

Read the case study

Consensus refined their ICP using Clozd’s win-loss insights.

View all

right arrow
Case Studies

Want to learn even more?

We'll connect you with one of our
win-loss experts.

featured
Win-Loss 101
View all
right arrow
featured
xzyefg

The true ROI of win-loss analysis

WHITEPAPER
|
4 MIN READ

What's the ROI of a comprehensive, third-party win-loss analysis program? Find out what Clozd customers have to say ...

Sales Leaders
Marketing Leader
Product Marketer
Executive
RevOps
Product Leader
CSM Leader
Whitepaper
Software & Technology
Hardware & Manufacturing
Financial Services
Healthcare & Life Sciences
Hardware & Manufacturing
Software & Technology
Competitive Intelligence
Win-Loss Education
Sales Training
Sales Enablement
Revenue Strategy
Product Roadmap
xzyefg

Win-Loss 101: What to ask buyers in your win-loss interviews | Part 2 of 6

BLOG POST
|
7 MIN READ

What questions should you ask when conducting a win-loss interview with a buyer? Find out how to build your first win-loss interview guide from two of Clozd's top win-loss analysis experts.

Sales Leaders
Marketing Leader
Product Marketer
RevOps
Product Leader
CSM Leader
Blog
Podcast
Software & Technology
Hardware & Manufacturing
Professional Services & More
Financial Services
Healthcare & Life Sciences
Hardware & Manufacturing
Software & Technology
Competitive Intelligence
Win-Loss Education
Sales Training
Sales Enablement
Revenue Strategy
xzyefg

5 lies your CRM is telling you about your buyers

BLOG POST
|
8 MIN READ

Don't trust what your CRM says about your buyers? Good! We compared the CRM data from 1,000 closed-lost deals to what the buyers actually said in win-loss interviews. The results were shocking...

Sales Leaders
Marketing Leader
Product Marketer
Executive
RevOps
Product Leader
CSM Leader
Blog
Software & Technology
Hardware & Manufacturing
Professional Services & More
Financial Services
Healthcare & Life Sciences
Hardware & Manufacturing
Software & Technology
Competitive Intelligence
Win-Loss Education
Sales Enablement
Revenue Strategy
xzyefg

Win-Loss 101: Kicking off your first win-loss analysis project | Part 1 of 6

BLOG POST
|
8 MIN READ

You can do all the right things and still lose. Win-loss analysis will help you consistently hit quota, by diagnosing and treating revenue problems.

Sales Leaders
Marketing Leader
Product Marketer
Executive
RevOps
Product Leader
CSM Leader
Blog
Podcast
Software & Technology
Hardware & Manufacturing
Professional Services & More
Financial Services
Healthcare & Life Sciences
Hardware & Manufacturing
Software & Technology
Competitive Intelligence
Win-Loss Education
Sales Training
Sales Enablement
xzyefg

How Consensus improved win rates using Clozd

CUSTOMER STORY
|
4 MIN READ

How Consensus improved win rates using win-loss analysis data provided by Clozd.

Sales Leaders
Marketing Leader
Product Marketer
Executive
RevOps
Product Leader
CSM Leader
Software & Technology
Hardware & Manufacturing
Professional Services & More
Financial Services
Healthcare & Life Sciences
Hardware & Manufacturing
Software & Technology
Competitive Intelligence
Sales Training
Sales Enablement
Revenue Strategy
Product Roadmap
xzyefg

Win-loss analysis: DIY vs. Third party

BLOG POST
|
12 MIN READ

Are you debating between hiring a third party to run your win-loss analysis program and building your own in-house solution? This article will help you make the right decision for your business.

Sales Leaders
Marketing Leader
Product Marketer
Executive
RevOps
Product Leader
CSM Leader
Blog
Guide
Software & Technology
Hardware & Manufacturing
Professional Services & More
Financial Services
Healthcare & Life Sciences
Hardware & Manufacturing
Software & Technology
Competitive Intelligence
Win-Loss Education
xzyefg

LaunchDarkly leverages Clozd to enable cross-functional collaboration

CUSTOMER STORY
|
4 MIN READ

Learn how LaunchDarkly uses win-loss analysis data provided by Clozd to keep tabs on their competition.

Sales Leaders
Marketing Leader
Product Marketer
Executive
Product Leader
Software & Technology
Hardware & Manufacturing
Professional Services & More
Financial Services
Healthcare & Life Sciences
Hardware & Manufacturing
Software & Technology
Competitive Intelligence
Revenue Strategy
Product Roadmap
xzyefg
xzyefg

Want to learn even more?

We'll connect you with one of our
win-loss experts.

Ready to get started?

Explore how win-loss analysis can help your buiness win more. Last chance plug for clozd.

Talk With Us
win loss analysis

Win-loss analysis

Explore how win-loss analysis can help your business win more.

churn analysis

Churn analysis

Explore how churn analysis can help your business win more.

Ready to get started?

Try out Clozd for free to analyze one of your own wins or losses.

Try Clozd Free
win loss analysis

Win-Loss Analysis

Clozd will help you improve your sales win rate

Explore How
black arrow rightarrow right
churn analysis

Churn Analysis

Boost customer retention by partnering with Clozd

Show Me
black arrow rightarrow right
quote

Clozd helps us understand, with confidence, why we win and lose deals."

Amelie Sutsakhan

  | Senior Product Marketing Manager at LaunchDarkly

tableau
quote

Every review from Clozd that I read teaches me new ways to improve our sales process.

James Erickson

  | Head of Market Intelligence at AppFolio

tableau
quote

Depth of knowledge we could never achieve on our own."

Gary C.

  |  VP of Product Marketing

tableau