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Case studies
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Calendly leads the way in building an impactful, collaborative, cross-functional win-loss analysis program.

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Clozd helped Hello Heart's team identify significant win-back opportunities and refine their sales and marketing efforts

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Clearbit attributes a 10% increase in gross retention to win-loss analysis by Clozd.

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Xactly uses Clozd to identify previously unknown issues and develop custom plans to boost customer loyalty and retention.

Win-loss analysis has become a rich VoC resource for Alteryx that drives company strategy.

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Consensus refined their ICP using Clozd’s win-loss insights.

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Case Studies

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Win-Loss 101
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5 lies your CRM is telling you about your buyers

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8 MIN READ

Don't trust what your CRM says about your buyers? Good! We compared the CRM data from 1,000 closed-lost deals to what the buyers actually said in win-loss interviews. The results were shocking...

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Win-Loss 101: Kicking off your first win-loss analysis project | Part 1 of 6

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8 MIN READ

You can do all the right things and still lose. Win-loss analysis will help you consistently hit quota, by diagnosing and treating revenue problems.

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How Consensus improved win rates using Clozd

CUSTOMER STORY
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4 MIN READ

How Consensus improved win rates using win-loss analysis data provided by Clozd.

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Win-loss analysis: DIY vs. Third party

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12 MIN READ

Are you debating between hiring a third party to run your win-loss analysis program and building your own in-house solution? This article will help you make the right decision for your business.

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LaunchDarkly leverages Clozd to enable cross-functional collaboration

CUSTOMER STORY
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4 MIN READ

Learn how LaunchDarkly uses win-loss analysis data provided by Clozd to keep tabs on their competition.

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Community Brands creates org-wide alignment with Clozd

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4 MIN READ

Find out how Community Brands uses win-loss insights to create true strategic alignment across the whole company.

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Clozd Raises $52 Million In Series A Round

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2 min read

Clozd has raised $52M in Series A funding led by Greycroft, and completed by Madrona Venture Group, and Album VC.

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How SmartBear improved sales demos and win rates with their Clozd win-loss program

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4 MIN READ

Learn how SmartBear leveraged their Clozd win-loss analysis program to increase win rates and improve sales demos.

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Clozd helps us understand, with confidence, why we win and lose deals."

Amelie Sutsakhan

  | Senior Product Marketing Manager at LaunchDarkly

Every review from Clozd that I read teaches me new ways to improve our sales process.

James Erickson

  | Head of Market Intelligence at AppFolio

Depth of knowledge we could never achieve on our own."

Gary C.

  |  VP of Product Marketing