Clozd for Sales Ops

Boost sales productivity and performance

Is your win rate declining? Are you losing deals you think you should be winning? Or maybe your sales training isn’t resonating like you hoped it would? Win-loss analysis with Clozd gives you the tools you need to turn things around and empower your sales team to hit their revenue targets.

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Sales Enablement

How Clozd helps sales ops leaders empower their teams

Savvy sales ops leaders use Clozd’s buyer-centric win-loss data to more accurately assess why their sales team wins and loses. Armed with this data, they can confidently deliver win-loss reports to other revenue leaders and drive changes to sales execution and enablement that will increase win rates.

Win-Loss Toolkit

Surface trustworthy insights so the leadership team can make necessary changes

Clozd delivers buyer-centric win-loss data that other teams and leaders actually trust, which fosters strategic alignment around the initiatives that will make selling easier.

Improve product positioning and messaging

Win-loss insights provide a deeper understanding of how your buyers perceive your product and exactly why they can (or can’t) justify purchasing it. This empathy helps you refine your messaging so it resonates deeply with future prospects.

Maximize productivity through the right content and training

Clozd’s buyer intelligence provides clarity around the content and training your reps need, the competitive differentiators that resonate the most with your buyers, and the sales tactics reps should embrace (and avoid) in order to win more.

Accelerate your sales onboarding process

Our customers report that their sales reps ramp nearly 1.3 months faster because they partner with Clozd. This means that instead of spending extra time and money on training, you’ll have more resources dedicated to actually hitting your quota.

Voted #1 by your peers

The reviews are in—with more coming every day—and according to nearly 200 reviews, Clozd is the best in our category. See what revenue leaders like yourself are saying about the benefits of win-loss analysis with Clozd.

Check out a case study

4.9

G2 Crowd

Clozd’s ability to quickly show us trends on why we succeed or fail is incredibly valuable. This provides us with clear direction on what actions we need to take to increase our business success.”

James Erickson
Market Intelligence Manager,
AppFolio

[It's] very easy to see patterns of where the components throughout the sales cycle have led to wins and losses.”

Dan Fiore
Senior Product Solutions Partner, Workhuman

Clozd has provided a clear view on how our field teams are engaging with customers and prospects that helps us refine our go-to-market activities."

Abel Gonzalez
‍VP of Product Marketing, Kentik

Clozd helps inform our sales approach, our product roadmap, our pricing, and our support process.”

Adella Jarvis
‍Senior Product Manager,
Hopin

Clozd provides an extra clean version of collateral that is easily transferrable to other tools in my tech stack.”

Jordan Barsness
‍Competitive Intelligence, PitchBook Data

The questions really dig into business problems and motivators, making it easy to learn from our mistakes and understand what we’re doing right.”

Daniel Campos de Oliveira
‍Senior Solution Engineer, Qualtrics

Clozd has provided a clear view on how our field teams are engaging with customers and prospects that helps us refine our go-to-market activities."

Abel Gonzalez
‍VP of Product Marketing, Kentik

The fact we can drill down into categories and see verbatim feedback that’s been collected is hugely valuable. It makes the data really actionable.”

Adella Jarvis
‍Senior Product Manager,
Hopin

Clozd’s ability to quickly show us trends on why we succeed or fail is incredibly valuable. This provides us with clear direction on what actions we need to take to increase our business success.”

James Erickson
Market Intelligence Manager,
AppFolio

Using a third party like Clozd helps us reach our customers more effectively since they’re more likely to talk to someone not affiliated with our organization.”

Lisa Persico
Product Marketing Manager, Bill.com

You can't live without this tool. Make the budget for it. With the results from Clozd, you can spend your time enabling your team to win more and close the gaps on why you lose.”

Stacy Wright
‍Product Marketing Manager,
Loopio

Clozd helps us understand, with confidence, why we win and lose deals."

Amelie Sutsakhan
‍Senior Product Marketing
Manager, LaunchDarkly

Win-loss use cases

Uncover millions of dollars in untapped revenue

Here’s a small sample of ways you can impact revenue through win-loss analysis.

“Pricing” is the most common closed-lost reason. But did you know that most deals aren’t actually lost because of price? Find out—directly from your buyers—the real reasons you’re losing deals.
Learn how
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Zero to hero
Acquia turned the #1 reason they lost deals into the top reason they were winning.
Find out how
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Find out how other revenue leaders are using win-loss data to truly understand their buyers’ behaviors and intentions—so they can create messaging that resonates more deeply with prospects.
See the data
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Who NOT to sell to
Are you tired of wasting time selling to the wrong prospects? Improve your sales team’s efficiency by accurately identifying who NOT to sell to.
Learn more
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Identify and beat new, disruptive competitors before they gain a foothold in your marketplace
Learn how
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$500K opportunity
Find out how other revenue leaders are using win-loss data to identify and win back a $500K deal that had been marked “closed-lost.”
Read the quote
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Generating more pipeline isn’t the only way to consistently hit your revenue goals. Increasing your win rate by just a few percentage points can make a huge difference to your bottom line.
Find out how
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8,500%
Learn why our customers attribute an ROI of 8,500% to their partnership with Clozd.
Read the full report
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"We’ve made packaging changes, pricing changes, GTM messaging changes, positioning changes, and churn-reduction changes. Anecdotally, we’re sporting a 50+% win rate, up from the 30% range in the pre-Clozd era.”

Craig Clark

| CMO
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We were actually able to resurface and re-open a few opportunities, which is huge. One of them was worth half a million bucks, where the sales rep heard a 'no' but the Clozd interviewer heard 'not now.' And by time we went over the interview, the 'not now' had become 'now we're actually ready.' So if that Clozd interview hadn't happened, we probably would've just put that deal to the side and not pursued it. Instead, we've got a late-stage $500K opportunity in our hands. It's not done yet, but that's one example—and we've had a few others like that."

Tom Kahl

| CRO
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Because of the information Clozd uncovered, Consensus CRO Rex Galbraith refined and was more confident in his ICP because he eliminated what he called 'UCPs,' or unideal customer profiles. 'We now know exactly what a bad prospect looks like,' Galbraith said. 'Clozd validated a lot of what we previously hypothesized.'"

Read the full case study
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Understand your buyers

Within our customer base, 98% report that they understand their buyers better by partnering with Clozd. And once you understand exactly what your buyers need, you can tailor your sales process, marketing activities, and product roadmap to get the best results.

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That's usually a cop-out answer that really means, 'I don't see the ROI in this or couldn't convince my CFO that there was an ROI.’ CFOs aren't dumb. If their money can make them more money, they'll spend it.”

Brady Tengberg

| Director of Revenue Strategy
Read the full pricing & strategy post
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Every professional sports team reviews their footage to understand where they need to improve. Even amateur golfers record their swings to try and improve their terrible handicaps. Winning deals is our sport, and Clozd is our video review. Everybody needs to be making every effort to get clients sharing feedback with this program."

Ravi Kumaraswami | President of Worldwide Field Operations

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Try out Clozd for free to analyze one of your own wins or losses.

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Win-Loss Analysis

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