Win-loss analysis programs can aggregate a lot of useful information but taking that information and actually using it to drive meaningful change is why it is so important to your overall strategy.

Win-loss analysis can be a helpful tool across your organization. The insights gathered from a robust program can help influence change cross-functionally.

Competitive intelligence and product marketing professionals are using win-loss analysis to gain useful intel and information on competitors, better understand the needs of their buyers.

Here are eight practical tips that you can implement today to help you get your win-loss analysis program working at its best.

It's essential to know who your competitors are. Make sure your competitive intelligence programs don't de-prioritize understanding your actual customers and focus too much on the competition.

Analyzing the data from thousands of buyer interviews we've done these are some takeaways on how brand strength and reputation help you win more and increase revenue.

Product marketing is an emerging discipline that sits at the cross-section of product, marketing, sales, and customer success. Explore the role and responsibilities of a product marketer.

Win-Loss programs are more successful with executive sponsorship. When each functional leader gets involved early on win rate initiatives based on program findings are implemented faster and better.

Instead of perfecting your win-loss analysis approach and never launching you should prioritize getting started first, then optimize along the way. Learn how in this article.

Anyone that manages a win-loss program at some point needs to take the data and turn it into actionable insights. Our consulting team lead, Jonathan Stevens, talks about how to make this happen.

Building an operational, ongoing win-loss analysis program will give you constant access to customer feedback. The more you know about what customers want, the more you can provide it to them.

Follow our framework to create the right win-loss analysis questions for effective win-loss buyer interviews.

Clozd welcomes John D’Agostino—former Head of Global Sales at Qualtrics—as an Independent Director on our Board of Directors.

Take part in the world’s largest online event dedicated to win-loss analysis. Join industry leaders and to explore strategies, tools, and best practices for effective win-loss analysis.

Clozd and The Pragmatic Institute have teamed up to conduct The State of Win-Loss Analysis 2020 Survey.

Great products alone don’t make for a winning company. Here are three ways we commonly see companies fail to achieve product/market fit despite having a very high-quality product.

Four helpful tips for building the business case for a win-loss interview program featuring experts from Code42, PSI, and Sauce Labs.

Part 3 of our mini-series: If your organization is not taking action on win-loss findings, you may be suffering from one or more of these root causes.

Part 2 of our mini-series: If your sales reps are not participating in your win-loss program, you may be suffering from one or more of these root causes.

Part 1 of our mini-series: If the data you are collecting from your internal win-loss program is not insightful, you may be suffering from one or more of these root causes.

Clozd welcomes Daryl Pinkal as Chief Technology Officer. Daryl will help drive product and technical innovation as Clozd continues its mission to redefine the win-loss category.

Part 2 of 2. Companies that double-down on win-loss analysis, during economic downturns, are able to avoid missteps, adapt on the fly, and come out ahead.

Part 1 of 2. As the world grapples with the effects and uncertainty of COVID-19, businesses are feeling the pressure. In spite of the challenges, solid businesses should sense an opportunity.

After conducting thousands of interviews, we’ve developed strategies to allow participants to provide feedback in a way that strikes the right balance between structure and flexibility.

At the Product Marketing World series of events, Clozd has administered a poll to attendees to find out the current state of win-loss analysis at their respective organizations.