COVID changed B2B marketing. Saber Sherrard and Johnny Hansen with Bain & Company shared research on those changes and what winning marketers did to win during a crisis.

Understanding your buyers is the most important thing a marketer can do. Trenton Romph sat down with Chris Walker, the CEO of Refine Labs to talk about why marketers should build buyer empathy

How do you cut through the data that isn’t as important to get to the golden nuggets that will drive the most value for you?

Clozd sat down with two sales professionals to get their take on no-decision outcomes and why they are the worst outcome of a closed deal.

Paul Young, an instructor at Pragmatic Institute, gives five tips on how to make your win-loss analysis program successful and how to get you the most holistic, complete picture.

Product marketers are implementing win-loss analysis programs to bring value to their organizations.

Launching a B2B product can make or break a company. We hosted an expert panel to share their advice on doing it successfully—from resourcing, planning, audience awareness, and how to measure success.

Clozd identified three common reasons sales teams influence winning and losing deals through the data gathered in these programs.

Jim Steele and John D'Agostino share lessons on how to succeed in B2B sales. This is a recap of their best stories on building a winning culture, attributes of a successful salesperson, and more.

Win-loss analysis programs can aggregate a lot of useful information but taking that information and actually using it to drive meaningful change is why it is so important to your overall strategy.

Win-loss analysis can be a helpful tool across your organization. The insights gathered from a robust program can help influence change cross-functionally.

Competitive intelligence and product marketing professionals are using win-loss analysis to gain useful intel and information on competitors, better understand the needs of their buyers.

Here are eight practical tips that you can implement today to help you get your win-loss analysis program working at its best.

It's essential to know who your competitors are. Make sure your competitive intelligence programs don't de-prioritize understanding your actual customers and focus too much on the competition.

Analyzing the data from thousands of buyer interviews we've done these are some takeaways on how brand strength and reputation help you win more and increase revenue.

Product marketing is an emerging discipline that sits at the cross-section of product, marketing, sales, and customer success. Explore the role and responsibilities of a product marketer.

Win-Loss programs are more successful with executive sponsorship. When each functional leader gets involved early on win rate initiatives based on program findings are implemented faster and better.

Instead of perfecting your win-loss analysis approach and never launching you should prioritize getting started first, then optimize along the way. Learn how in this article.

Anyone that manages a win-loss program at some point needs to take the data and turn it into actionable insights. Our consulting team lead, Jonathan Stevens, talks about how to make this happen.

Building an operational, ongoing win-loss analysis program will give you constant access to customer feedback. The more you know about what customers want, the more you can provide it to them.

Follow our framework to create the right win-loss analysis questions for effective win-loss buyer interviews.

Clozd welcomes John D’Agostino—former Head of Global Sales at Qualtrics—as an Independent Director on our Board of Directors.

Take part in the world’s largest online event dedicated to win-loss analysis. Join industry leaders and to explore strategies, tools, and best practices for effective win-loss analysis.

Clozd and The Pragmatic Institute have teamed up to conduct The State of Win-Loss Analysis 2020 Survey.

Great products alone don’t make for a winning company. Here are three ways we commonly see companies fail to achieve product/market fit despite having a very high-quality product.