How to Use Win-Loss Analysis as a Sales Leader

Reduce pipeline pressure

How Clozd helps sales teams win

The most effective sales leaders don’t focus solely on generating more pipeline—they also prioritize boosting their win rate with the pipeline they already have. Buyer-centric win-loss analysis gives successful sales leaders the playbook to winning more of the deals in their pipeline.

Win-Loss Toolkit

Identify landmines

Whether it’s a lack of product knowledge, traps set by competitors, or misaligned messaging, Clozd helps you identify exactly why you’re losing deals—so you can avoid those landmines in the future.

Duplicate winning strategies

Direct buyer feedback helps you understand exactly which strategies contributed to closed-won deals and which didn't, so you can reinforce the winning strategies with your whole team.

Qualify your buyers better

With Clozd, you can “open up the hood” on who your best buyers are and what motivates them to buy. This enables you to close your deals with greater velocity.

Identify win-back opportunities

We find that 1 in 10 closed-lost deals represent legitimate win-back opportunities. Buyer feedback uncovers these and other hidden sources of revenue.

ROI Calculator

Voted #1 by your peers

The reviews are in—with more coming every day—and according to nearly 200 reviews, Clozd is the best in our category. See what revenue leaders like yourself are saying about the benefits of win-loss analysis with Clozd.

Check out a case study

4.9

G2 Crowd

[It's] very easy to see patterns of where the components throughout the sales cycle have led to wins and losses.”

Dan Fiore
Senior Product Solutions
Partner, Workhuman

Clozd helps us get unprecedented visibility on what works and what doesn’t within a sales cycle.”

Abel Gonzalez
VP of Product Marketing, Kentik

It only takes us winning one deal to make Clozd worth it.”

Rex Galbraith
CRO, Consensus

60% of sales reps don't understand how they won or lost a deal.”

Jordan Barsness
Competitive Intelligence, PitchBook Data

This service helps us as salespeople understand the less 'tangible' reasons through intelligent interviewing.”

Jeff Lee
Enterprise Account Executive, Diligent

The feedback provided by Clozd is much more informative than what we receive from our sales representatives and those involved in the deal.”

James Erickson
Head of Market Intelligence, AppFolio