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Definitive Guide to Win-Loss Analysis
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Use this calculator to see how much you can increase your revenue through win-loss analysis with Clozd. Try it out for your whole pipeline or just a segment of your business. You can also connect with a Clozd win-loss expert to build out your own custom win-loss program and see what your specific ROI could be.
Talk With UsThe total new revenue shown above is a combination of the three primary ways that win-loss programs drive revenue for our clients. Check out those categories below—and feel free to use the sliding scale to modify the results based on different win rates.
According to Gartner, win-loss analysis can help boost win rates by up to 50%—though we think 15% is a more reasonable place to start.
We find that 1 in 10 closed-lost deals represent legitimate win-back opportunities. Once those deals are identified, a reasonable win-back rate is about 20%.
Most companies assume they know which of their clients are at risk. We've found that an additional 1 in 20 clients are also at risk of churning. Once those clients are identified, a reasonable retention rate is about 20%.
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