How to Use Win-Loss Analysis to Improve Sales Operations

Boost sales productivity and performance

Is your win rate declining? Are you losing deals you think you should be winning? Or maybe your sales training isn’t resonating like you hoped it would? Win-loss analysis with Clozd gives you the tools you need to turn things around and empower your sales team to hit their revenue targets.

Sales Enablement

How Clozd helps sales ops leaders empower their teams

Savvy sales ops leaders use Clozd’s buyer-centric win-loss data to more accurately assess why their sales team wins and loses. Armed with this data, they can confidently deliver win-loss reports to other revenue leaders and drive changes to sales execution and enablement that will increase win rates.

Win-Loss Toolkit

Surface trustworthy insights so the leadership team can make necessary changes

Clozd delivers buyer-centric win-loss data that other teams and leaders actually trust, which fosters strategic alignment around the initiatives that will make selling easier.

Improve product positioning and messaging

Win-loss insights provide a deeper understanding of how your buyers perceive your product and exactly why they can (or can’t) justify purchasing it. This empathy helps you refine your messaging so it resonates deeply with future prospects.

Maximize productivity through the right content and training

Clozd’s buyer intelligence provides clarity around the content and training your reps need, the competitive differentiators that resonate the most with your buyers, and the sales tactics reps should embrace (and avoid) in order to win more.

Accelerate your sales onboarding process

Our customers report that their sales reps ramp nearly 1.3 months faster because they partner with Clozd. This means that instead of spending extra time and money on training, you’ll have more resources dedicated to actually hitting your quota.

Voted #1 by your peers

The reviews are in—with more coming every day—and according to nearly 200 reviews, Clozd is the best in our category. See what revenue leaders like yourself are saying about the benefits of win-loss analysis with Clozd.

Check out a case study

4.9

G2 Crowd

Clozd’s ability to quickly show us trends on why we succeed or fail is incredibly valuable. This provides us with clear direction on what actions we need to take to increase our business success.”

James Erickson
Market Intelligence Manager,
AppFolio

[It's] very easy to see patterns of where the components throughout the sales cycle have led to wins and losses.”

Dan Fiore
Senior Product Solutions Partner, Workhuman

Clozd has provided a clear view on how our field teams are engaging with customers and prospects that helps us refine our go-to-market activities."

Abel Gonzalez
‍VP of Product Marketing, Kentik

Clozd helps inform our sales approach, our product roadmap, our pricing, and our support process.”

Adella Jarvis
‍Senior Product Manager,
Hopin

Clozd provides an extra clean version of collateral that is easily transferrable to other tools in my tech stack.”

Jordan Barsness
‍Competitive Intelligence, PitchBook Data

The questions really dig into business problems and motivators, making it easy to learn from our mistakes and understand what we’re doing right.”

Daniel Campos de Oliveira
‍Senior Solution Engineer, Qualtrics

Clozd has provided a clear view on how our field teams are engaging with customers and prospects that helps us refine our go-to-market activities."

Abel Gonzalez
‍VP of Product Marketing, Kentik

The fact we can drill down into categories and see verbatim feedback that’s been collected is hugely valuable. It makes the data really actionable.”

Adella Jarvis
‍Senior Product Manager,
Hopin

James Erickson
Market Intelligence Manager,
AppFolio

Using a third party like Clozd helps us reach our customers more effectively since they’re more likely to talk to someone not affiliated with our organization.”

Lisa Persico
Product Marketing Manager, Bill.com

You can't live without this tool. Make the budget for it. With the results from Clozd, you can spend your time enabling your team to win more and close the gaps on why you lose.”

Stacy Wright
‍Product Marketing Manager,
Loopio