Surveys

Scale your
win-loss program with surveys

Surveys from Clozd help you collect additional win-loss data and reach a broader, more representative sample of your pipeline.

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Surveys deliver useful quantitative data

Clozd augments our qualitative interviews through user-friendly survey capabilities. Surveys are useful for tracking high-level trends that can help you determine where to focus your interviews.

As a best practice, we recommend using surveys to solicit feedback from any buyers you do not plan to interview.

survey-dashboard
How it works

Depending on the makeup of your sales pipeline (deal size, volume, and complexity) you may consider supplementing your live interviews with surveys.

Our template makes it really easy for you to send out short, accessible surveys that deliver scalable buyer feedback.

You can then conveniently review your survey responses inside the Clozd Platform and export them to find additional insights.

The power of surveys

Fill in the gaps

Surveys enable you to connect with customers that might not merit a live or asynchronous interview.

Customize your questions

Add customized questions—including open-text questions—to get the win-loss data you need.

Enrich your insights

Combining the data you capture from surveys with your in-depth interview feedback, you’ll be able to paint a complete picture of your clients’ objectives and pain points.

Clozd feedback channels

The richest insights always come from live buyer interviews, though asynchronous interviews and surveys also provide specific benefits. The best programs usually incorporate a mix of all three.

Live Interviews

High participation rates
The most powerful insights
Adaptive and in-depth

Flex Interviews

Rich, qualitative insights captured at scale
Agile and flexible solution for end users

Surveys

Automated surveys offer convenience through a quantitative mechanism
Collect data on a wide scale
Interested in learning more about our products and services?

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Try out Clozd for free to analyze one of your own wins or losses.

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Win-loss Analysis

Clozd will help you improve your sales win rate

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Churn Analysis

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Clozd helps us understand, with confidence, why we win and lose deals."

Ike Nwabah | VP of Marketing

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Every review from Clozd that I read teaches me new ways to improve our sales process.

Tripp R. | Global Competitive Insights Manager

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Depth of knowledge we could never achieve on our own."

Gary C. | VP of Product Marketing

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Clozd is a no-brainer. The upfront investment is quickly dwarfed by the immense value it brings in the form of actionable intelligence and competitive advantage.”

Dan Bolton | Vice President of Corporate Marketing at Nitrogen

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Clozd checks all the boxes to store, filter, analyze, and share win-loss findings at scale. Better yet, their team members are true consultative partners that have helped us up-level our win-loss program."

Karen Warfield | Head of Competitive Intelligence at Clari

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It's invaluable feedback that comes directly from our customers and helps support us in our product planning and when we go up against competitors."

Hillary Neal | GTM Processes & Programs Leader at Qualtrics

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