How to Use Win-Loss Analysis as an Executive

Buyer intelligence

How Clozd helps executives guide (and grow) their companies

Nothing is more critical for a CEO than to know exactly why their company wins and loses. When they understand the drivers behind their buyers’ decisions, executives can diagnose their company’s biggest revenue inhibitors and align their teams around the highest-priority initiatives to increase their win rate and accelerate revenue growth.

Win-Loss Toolkit

Diagnose the biggest revenue inhibitors for your company

Clozd delivers buyer-centric win-loss data that other teams and leaders actually trust, which fosters strategic alignment around the initiatives that will make selling easier.

Align your teams around the highest-priority objectives to accelerate revenue growth

Data-driven clarity from Clozd about why you win and lose helps department heads rally together and unite behind the highest-priority initiatives that will actually increase your win rate and drive revenue.

Access the data you need to drive strategy

Sharing buyer intelligence enables you to access accurate and timely information, detect and resolve problems before they fester, make data-driven decisions, and increase innovation and adaptability.

Create a culture of truth-telling and continuous improvement

Direct buyer feedback provides objective, unbiased data on areas where your company needs to improve. This process mitigates blame culture, encourages honesty, and strengthens employee engagement and trust.

Voted #1 by your peers

The reviews are in—with more coming every day—and according to nearly 200 reviews, Clozd is the best in our category. See what revenue leaders like yourself are saying about the benefits of win-loss analysis with Clozd.

Check out a case study

4.9

G2 Crowd

Clozd is excellent. We almost always learn new factors that weren't uncovered by our internal resources. We’ve improved our win rates in our core markets and changed our product development strategy based on their feedback.”

Shawn Lane
Ceo at LivTech

We needed insights into what works and what doesn't for pipeline opportunities. It seems easier for prospects to give feedback to someone uninvolved in the process than to an internal representative.”

Tom Kahl
‍CRO at Hello Heart

It’s unfathomable why more people don't do this. I mean, it’s literally company-changing to get this data on a consistent basis."

Diana Massaro
Chief Marketing Officer,
Skyhigh Security

It only takes us winning one deal to make Clozd worth it.”

Rex Galbraith
CRO at Consensus

Customer and non-customer research helps us move the needle for our business, and Clozd offers a seamless process to do this.”

Ravi Kumaraswami
‍President of Worldwide Field Operations at Riskified

Win-loss analysis has been quite transformational. We had many assumptions about why we win and why we lose, and a good many of those assumptions have been definitively proven false.”

Craig Clark
‍CMO at Nitrogen