How to Use Win-Loss Analysis as a Marketing Leader

Strengthen Alignment

How Clozd helps marketers build influence

Effective marketing leaders are data-obsessed and rely on objective, buyer-centric win-loss data (not their intuition) to determine optimal go-to-market strategies that improve revenue outcomes for their business.

Win-Loss Toolkit

Generate winning pipeline

Clozd helps you understand your ideal customer better than ever, enabling you to target more precisely, craft superior messaging, and attract a higher number of more-qualified prospects into your pipeline.

Improve down-funnel conversion

Uncover the specific sales behaviors—as well as gaps in your product, pricing, or solution—that lead to subpar conversion rates, giving you clear direction on what the revenue team can do to convert more of the leads you send them.

Dictate GTM strategy

Objective win-loss data influences key strategic decisions, enabling you to become a trusted GTM advisor for your CEO. You’ll drive critical changes that your sales and product teams need to make in order for your company to succeed.

Build org-wide influence

Win-loss insights are the ultimate source of truth for any organization. When you own this data, you’re empowered to effectively drive initiatives, gain support for your strategies, and contribute to the overall success of the company.

Voted #1 by your peers

The reviews are in—with more coming every day—and according to nearly 200 reviews, Clozd is the best in our category. See what revenue leaders like yourself are saying about the benefits of win-loss analysis with Clozd.

Check out a case study

4.9

G2 Crowd

It’s unfathomable why more people don't do this. I mean, it’s literally company-changing to get this data on a consistent basis."

Diana Massaro
Chief Marketing Officer,
Skyhigh Security

We needed insights into what works and what doesn't for pipeline opportunities. It seems easier for prospects to give feedback to someone uninvolved in the process than to an internal representative.”

Rebecca Timm
‍Marketing Operations
Manager, PFL.com

Clozd has helped us generate third-party feedback on the issues most important to us. It’s a terrific tool, and their team has been tremendously helpful every step of the way.”

Dan Bolton
VP of Corporate Marketing,
Nitrogen

Clozd is helping us get deep insights into why we’re winning and losing deals in the market. It has allowed us to be more productive and efficient at sourcing primary insights from our customers and prospects."

Jordan Barsness
Competitive Intelligence, PitchBook Data

Customer and non-customer research helps us move the needle for our business, and Clozd offers a seamless process to do this.”

Cynthia LaRue
‍Head of Marketing,
ShipStation

We need to better understand our customers and competition, and Clozd helps us to have a continued, automatic analysis of how our business is perceived by the market.”

Claudia Colombo
Senior Marketing Manager,
Frontify

It’s unfathomable why more people don't do this. I mean, it’s literally company-changing to get this data on a consistent basis."

Diana Massaro
Chief Marketing Officer,
Skyhigh Security

Clozd helps us get what works and what doesn't for pipeline opportunities. It seems easier for prospects to give feedback to someone uninvolved in the process than to an internal representative.”

Rebecca Timm
‍Marketing Operations Manager, PFL.com

Clozd has helped us generate third-party feedback on the issues most important to us. It’s a terrific tool, and their team has been tremendously helpful every step of the way.”

Dan Bolton
‍VP of Corporate Marketing, Nitrogen

Clozd is helping us get deep insights into why we’re winning and losing deals in the market. It has allowed us to be more productive and efficient at sourcing primary insights from customers and prospects”

Ike Nwabah
Senior Director of Marketing, Higher Logic

Customer and non-customer research helps us move the needle for our business, and Clozd offers a seamless process to do this.”

Cynthia LaRue
Head of Marketing, ShipStation

We need to better understand our customers and competition, and Clozd helps us to have a continued, automatic analysis of how our business is perceived by the market.”

Claudia Colombo
Senior Marketing Manager, Frontify