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Solutions
Win more revenue by understanding deeply why your buyers buy and customers churn.
Product
Clozd's tech and people help you drive strategic change from win-loss insights.
Resources
Company
Win more revenue by understanding deeply why your buyers buy and customers churn.
Clozd's tech and people help you drive strategic change from win-loss insights.
Welcome to Win-Loss 101 with Clozd
This six-part series will help you build a solid foundation in win-loss analysis—the process of using in-depth, unbiased buyer feedback to identify your strengths and weaknesses and uncover the real reasons you’re winning and losing business.
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Learn how to create a win-loss analysis program that delivers in-depth, unbiased buyer feedback—so you can win more deals, increase retention, build better products, and drive more revenue.
Win-loss analysis is like film study. Great teams—both in sports and business—review their past performance to uncover the best ways to increase their chance at future success.
It’s more critical than ever to understand exactly why you’re winning and losing deals—at least that’s what 98% of respondents told us in our 2023 State of Win-Loss Analysis survey.
How much do you REALLY trust your CRM data? We analyzed the CRM data of thousands of deals and compared it to what buyers actually said—and the results were shocking.
The Clozd Platform streamlines the process of collecting and analyzing buyer feedback and sharing impactful insights with key stakeholders—so you can drive meaningful change and improve sales outcomes.
Direct buyer feedback is at the heart of everything we do at Clozd, so when we wanted to evaluate our performance, we followed our own advice and reached out to our customers.
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