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Your buyers know exactly why you win and lose. Why aren’t you talking to them?
Easily uncover and analyse win-loss insights
No other solution delivers win-loss insights as quickly and conveniently as Clozd. We carefully analyse and tag themes from the buyer feedback and then share powerful insights—all through the Clozd Platform.
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Minimise weaknesses, enhance strengths
Unfiltered and unbiased feedback from your buyers helps you identify your weaknesses—and strengths—which gives revenue-influencing teams the data they need to make meaningful strategic decisions.
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Create a culture centred on winning
When your entire organisation is aligned on the real reasons you’re winning and losing, each team is empowered to contribute to a broader company culture centred on winning.
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Clozd has been a great partner in our win-loss journey. They were flexible in developing a methodology that worked for our needs. They feel like an extension of our team.”
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Clozd goes straight to the source—actual decision makers—to find out why they decided to buy from you (or from someone else). Our win-loss experts conduct adaptive, in-depth interviews with each buyer to uncover the critical factors that drove their buying decisions—and then we deliver those insights 10x faster than any other win-loss analysis provider.
win-loss experts
Our experienced team of program managers will help you refine your win-loss strategy, ask insightful questions, target the right accounts, and leverage the most valuable data sources.
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Our program managers and consultants take the time to learn about your company and industry, and then we design a custom win-loss analysis program for you, tailoring our approach based on your specific needs and objectives.
We deliver win-loss insights through the Clozd Platform, which integrates with your CRM, automates data collection, and provides a quick, clear view of why you win and lose. Our platform allows you to:
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Our user-friendly platform makes it easy to engage key stakeholders throughout your organisation. The system alerts users each time deal-level feedback and summary reports are available, and the platform integrates with other systems—like Salesforce and Slack—to create moments of insight within the everyday tools your team already uses.
win-loss analysis
Winning is a collective effort, and Clozd delivers powerful buyer intelligence to every revenue-influencing team. Empower your teams with the win-loss insights they need to capitalize on proven strengths and address critical shortcomings.
Get the truth about why your customers renew or leave—and then use that data to boost retention.
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Influence your product roadmap and help your sales team renew more deals.
Align your teams, make strategic decisions, and drive retention.
Create optimal strategies that improve retention outcomes for your business.
Drive changes to sales execution and enablement to help you truly connect with your customers.
Headquartered in Switzerland—with offices in London and New York City—Frontify has leveraged win-loss insights to guide their new positioning and create persuasive marketing collateral.
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After Headspace's mid-pandemic merger with Ginger, they leaned on win-loss insights to guide their ensuing rebrand. Today, they continue to partner with Clozd to add depth to their research and understand what truly resonates with their clients.
Clearbit has taken a product-centric approach to win-loss analysis, with a primary focus on increasing both product adoption and customer retention. The result? They attribute a 10% increase in gross retention to win-loss analysis by Clozd.
Ready to get started?
Explore how win-loss analysis can help your buiness win more. Last chance plug for clozd.
Talk With Us
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Ready to get started?
Try out Clozd for free to analyze one of your own wins or losses.
Try Clozd free
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Clozd helps us understand, with confidence, why we win and lose deals."
Ike Nwabah | VP of Marketing
Every review from Clozd that I read teaches me new ways to improve our sales process.
Tripp R. | Global Competitive Insights Manager
Depth of knowledge we could never achieve on our own."
Gary C. | VP of Product Marketing
