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WIN-LOSS ANALYSIS

When you listen to your buyers, your

gets better

Your buyers know exactly why you win and lose. Why aren’t you talking to them?

Easily uncover and analyse win-loss insights

No other solution delivers win-loss insights as quickly and conveniently as Clozd. We carefully analyse and tag themes from the buyer feedback and then share powerful insights—all through the Clozd Platform.

Minimise weaknesses, enhance strengths

Unfiltered and unbiased feedback from your buyers helps you identify your weaknesses—and strengths—which gives revenue-influencing teams the data they need to make meaningful strategic decisions.

Create a culture centred on winning

When your entire organisation is aligned on the real reasons you’re winning and losing, each team is empowered to contribute to a broader company culture centred on winning.

Clozd has been a great partner in our win-loss journey. They were flexible in developing a methodology that worked for our needs. They feel like an extension of our team.”

Alissa Lydon | Product Marketing Manager
WIN-LOSS ANALYSIS
What could your custom win-loss program look like?
Collect unbiased and unfiltered buyer feedback

Clozd goes straight to the source—to find out why they decided to buy from you (or from someone else). Our win-loss experts conduct adaptive, in-depth interviews with each buyer to uncover the critical factors that drove their buying decisions—and then we deliver those insights 10x faster than any other win-loss analysis provider.

Partner with the industry’s top win-loss experts

Our experienced team of program managers will help you refine your win-loss strategy, ask insightful questions, target the right accounts, and leverage the most valuable data sources.

Learn more
Customized program design

Our program managers and consultants take the time to learn about your company and industry, and then we design a customer win-loss analysis program for you, tailoring our approach based on your specific needs and objectives.

Easily analyse win-loss findings

We deliver win-loss insights through the Clozd Platform, which integrates with your CRM, automates data collection, and provides a quick, clear view of why you win and lose. Our platform allows you to:

Uncover key Decision Drivers
Explore competitive insights
Automate win-loss feedback
Dig deeper on every deal
Monitor your win rate
Learn more
Utilise win-loss insights to drive org-wide strategy

Our user-friendly platform makes it easy to engage key stakeholders throughout your organisation. The system alerts users each time deal-level feedback and summary reports are available, and the platform integrates with other systems—like Salesforce and Slack—to create moments of insight within the everyday tools your team already uses.

benefits of clozd
The org-wide value of win-loss analysis

Winning is a collective effort, and Clozd delivers powerful buyer intelligence to every revenue-influencing team. Empower your teams with the win-loss insights they need to capitalize on proven strengths and address critical shortcomings.

Sales

Get the truth about why your customers renew or leave—and then use that data to boost retention.

Sale overview
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Product Marketing

Influence your product roadmap and help your sales team renew more deals.

Product marketing overview
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Executives

Align your teams, make strategic decisions, and drive retention.

Executives overview
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Marketing

Create optimal strategies that improve retention outcomes for their business.

Marketing overview
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Sales Ops

Drive changes to sales execution and enablement to help you truly connect with your customers.

Sale ops overview
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Case Studies
clearbit story
headspace story
calendly story
Overview

Clearbit has taken a product-centric approach to win-loss analysis, with a primary focus on increasing both product adoption and customer retention. The result? Clearbit attributes a 10% increase in gross retention to win-loss analysis by Clozd.

Read the full case study
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We were able to get to the core of some issues that customers were having, and we’ve seen a massive improvement in retention—greater than 10 percent GRR improvement quarter over quarter.”
Rebecca Yang | VP of Engineering at Clearbit
Case Studies
clearbit story
headspace story
calendly story
Overview

Clearbit has taken a product-centric approach to win-loss analysis, with a primary focus on increasing both product adoption and customer retention. The result? Clearbit attributes a 10% increase in gross retention to win-loss analysis by Clozd.

Read the full case study
right arrow
quote 2
We were able to get to the core of some issues that customers were having, and we’ve seen a massive improvement in retention—greater than 10 percent GRR improvement quarter over quarter.”
Rebecca Yang | VP of Engineering at Clearbit
Overview

Clearbit has taken a product-centric approach to win-loss analysis, with a primary focus on increasing both product adoption and customer retention. The result? Clearbit attributes a 10% increase in gross retention to win-loss analysis by Clozd.

Read the full case study
right arrow
quote 2
We were able to get to the core of some issues that customers were having, and we’ve seen a massive improvement in retention—greater than 10 percent GRR improvement quarter over quarter.”
Rebecca Yang | VP of Engineering at Clearbit
Overview

Clearbit has taken a product-centric approach to win-loss analysis, with a primary focus on increasing both product adoption and customer retention. The result? Clearbit attributes a 10% increase in gross retention to win-loss analysis by Clozd.

Read the full case study
right arrow
quote 2
We were able to get to the core of some issues that customers were having, and we’ve seen a massive improvement in retention—greater than 10 percent GRR improvement quarter over quarter.”
Rebecca Yang | VP of Engineering at Clearbit

Ready to get started?

Explore how win-loss analysis can help your buiness win more. Last chance plug for clozd.

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win loss analysis

Win-loss analysis

Explore how win-loss analysis can help your business win more.

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Churn analysis

Explore how churn analysis can help your business win more.

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Try out Clozd for free to analyse one of your own wins or losses.

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Clozd Platform

The Clozd Platform helps your business win more

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Churn Analysis

Boost customer retention by partnering with Clozd

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Clozd helps us understand, with confidence, why we win and lose deals."

Amelie Sutsakhan

  | Senior Product Marketing Manager at LaunchDarkly

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Every review from Clozd that I read teaches me new ways to improve our sales process.

James Erickson

  | Head of Market Intelligence at AppFolio

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Depth of knowledge we could never achieve on our own."

Gary C.

  |  VP of Product Marketing

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