Clozd for Executives

Build a sustainable competitive advantage

Win-loss analysis with Clozd delivers unfiltered and unbiased buyer feedback on your sales opportunities. Find out why you’re winning and losing—and then use that data to align your teams, make strategic decisions, and drive revenue.

Book a Demo
Buyer intelligence

How Clozd helps executives guide (and grow) their companies

Nothing is more critical for a CEO than to know exactly why their company wins and loses. When they understand the drivers behind their buyers’ decisions, executives can diagnose their company’s biggest revenue inhibitors and align their teams around the highest-priority initiatives to increase their win rate and accelerate revenue growth.

Win-Loss Toolkit

Diagnose the biggest revenue inhibitors for your company

Clozd delivers buyer-centric win-loss data that other teams and leaders actually trust, which fosters strategic alignment around the initiatives that will make selling easier.

Align your teams around the highest-priority objectives to accelerate revenue growth

Data-driven clarity from Clozd about why you win and lose helps department heads rally together and unite behind the highest-priority initiatives that will actually increase your win rate and drive revenue.

Access the data you need to drive strategy

Sharing buyer intelligence enables you to access accurate and timely information, detect and resolve problems before they fester, make data-driven decisions, and increase innovation and adaptability.

Create a culture of truth-telling and continuous improvement

Direct buyer feedback provides objective, unbiased data on areas where your company needs to improve. This process mitigates blame culture, encourages honesty, and strengthens employee engagement and trust.

Voted #1 by your peers

The reviews are in—with more coming every day—and according to nearly 200 reviews, Clozd is the best in our category. See what revenue leaders like yourself are saying about the benefits of win-loss analysis with Clozd.

Check out a case study

4.9

G2 Crowd

Clozd is excellent. We almost always learn new factors that weren't uncovered by our internal resources. We’ve improved our win rates in our core markets and changed our product development strategy based on their feedback.”

Shawn Lane
Ceo at LivTech

We needed insights into what works and what doesn't for pipeline opportunities. It seems easier for prospects to give feedback to someone uninvolved in the process than to an internal representative.”

Tom Kahl
‍CRO at Hello Heart

It’s unfathomable why more people don't do this. I mean, it’s literally company-changing to get this data on a consistent basis."

Diana Massaro
Chief Marketing Officer,
Skyhigh Security

It only takes us winning one deal to make Clozd worth it.”

Rex Galbraith
CRO at Consensus

Customer and non-customer research helps us move the needle for our business, and Clozd offers a seamless process to do this.”

Ravi Kumaraswami
‍President of Worldwide Field Operations at Riskified

Win-loss analysis has been quite transformational. We had many assumptions about why we win and why we lose, and a good many of those assumptions have been definitively proven false.”

Craig Clark
‍CMO at Nitrogen

Clozd is excellent. We almost always learn new factors that weren't uncovered by our internal resources. We’ve improved our win rates in our core markets and changed our product development strategy based on their feedback.”

Shawn Lane
Ceo at LivTech

We needed insights into what works and what doesn't for pipeline opportunities. It seems easier for prospects to give feedback to someone uninvolved in the process than to an internal representative.”

Tom Kahl
‍CRO at Hello Heart

It’s unfathomable why more people don't do this. I mean, it’s literally company-changing to get this data on a consistent basis."

Diana Massaro
Chief Marketing Officer,
Skyhigh Security

It only takes us winning one deal to make Clozd worth it.”

Rex Galbraith
CRO at Consensus

Customer and non-customer research helps us move the needle for our business, and Clozd offers a seamless process to do this.”

Ravi Kumaraswami
‍President of Worldwide Field Operations at Riskified

Win-loss analysis has been quite transformational. We had many assumptions about why we win and why we lose, and a good many of those assumptions have been definitively proven false.”

Craig Clark
‍CMO at Nitrogen

Win-loss use cases

Uncover millions of dollars in untapped revenue

Here’s a small sample of ways you can impact revenue through win-loss analysis.

“Pricing” is the most common closed-lost reason. But did you know that most deals aren’t actually lost because of price? Find out—directly from your buyers—the real reasons you’re losing deals.
Learn how
right arrow
Zero to hero
Acquia turned the #1 reason they lost deals into the top reason they were winning.
Find out how
right arrow
Find out how other revenue leaders are using win-loss data to truly understand their buyers’ behaviors and intentions—so they can create messaging that resonates more deeply with prospects.
See the data
right arrow
Who NOT to sell to
Are you tired of wasting time selling to the wrong prospects? Improve your sales team’s efficiency by accurately identifying who NOT to sell to.
Learn more
right arrow
Identify and beat new, disruptive competitors before they gain a foothold in your marketplace
Learn how
right arrow
$500K opportunity
Find out how other revenue leaders are using win-loss data to identify and win back a $500K deal that had been marked “closed-lost.”
Read the quote
right arrow
Generating more pipeline isn’t the only way to consistently hit your revenue goals. Increasing your win rate by just a few percentage points can make a huge difference to your bottom line.
Find out how
right arrow
8,500%
Learn why our customers attribute an ROI of 8,500% to their partnership with Clozd.
Read the full report
right arrow
×

"We’ve made packaging changes, pricing changes, GTM messaging changes, positioning changes, and churn-reduction changes. Anecdotally, we’re sporting a 50+% win rate, up from the 30% range in the pre-Clozd era.”

Craig Clark

| CMO
Read more reviews
×

We were actually able to resurface and re-open a few opportunities, which is huge. One of them was worth half a million bucks, where the sales rep heard a 'no' but the Clozd interviewer heard 'not now.' And by time we went over the interview, the 'not now' had become 'now we're actually ready.' So if that Clozd interview hadn't happened, we probably would've just put that deal to the side and not pursued it. Instead, we've got a late-stage $500K opportunity in our hands. It's not done yet, but that's one example—and we've had a few others like that."

Tom Kahl

| CRO
Read more reviews
×
×

Because of the information Clozd uncovered, Consensus CRO Rex Galbraith refined and was more confident in his ICP because he eliminated what he called 'UCPs,' or unideal customer profiles. 'We now know exactly what a bad prospect looks like,' Galbraith said. 'Clozd validated a lot of what we previously hypothesized.'"

Read the full case study
×

Understand your buyers

Within our customer base, 98% report that they understand their buyers better by partnering with Clozd. And once you understand exactly what your buyers need, you can tailor your sales process, marketing activities, and product roadmap to get the best results.

Read the full report
×
×

That's usually a cop-out answer that really means, 'I don't see the ROI in this or couldn't convince my CFO that there was an ROI.’ CFOs aren't dumb. If their money can make them more money, they'll spend it.”

Brady Tengberg

| Director of Revenue Strategy
Read the full pricing & strategy post
Talk With Us
quote

We’ve made packaging changes, pricing changes, GTM messaging changes, positioning changes, and churn-reduction changes. Anecdotally, we’re sporting a 50+% win rate, up from the 30% range in the pre-Clozd era.”

Craig Clark | Chief Marketing Officer

Read more reviews

Ready to get started?

Try out Clozd for free to analyze one of your own wins or losses.

Try Clozd Free
win loss analysis

Win-Loss Analysis

Clozd will help you improve your sales win rate

Explore How
black arrow rightarrow right

ROI Calculator

See how much you can increase your revenue

Show Me
black arrow rightarrow right
©2023 Clozd Inc.

Company

About Usarrow right
Careersarrow right
Talk With Usarrow right
Log Inarrow right

Resources

FAQ: How To Do Win-Lossarrow right
GDPR Compliancearrow right
Privacy Policyarrow right
Terms Of Usearrow right

Win-loss content

Learn Win-Loss: Resourcesarrow right
Win-Loss Analysis Guidearrow right
State of Win-loss Analysis Reportarrow right
The Four Pillars of Effective Win-lossarrow right

Company

About UsCareersTalk With UsLog In

Resources

Win-Loss GuideGDPR CompliancePrivacy PolicyTerms Of Use

Popular Blog Posts

Learn Win-Loss: ResourcesWin-Loss Analysis GuideState Of Win-Loss Analysis ReportFour Pillars Of Effective Win-Loss
©2023 Clozd Inc.
By continuing to browse our site, you consent to our use of cookies. Learn More
Accept