Clozd for Executives

Build a sustainable competitive advantage

Win-loss analysis with Clozd delivers unfiltered and unbiased buyer feedback on your sales opportunities. Find out why you’re winning and losing—and then use that data to align your teams, make strategic decisions, and drive revenue.

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Buyer intelligence

How Clozd helps executives guide (and grow) their companies

Nothing is more critical for a CEO than to know exactly why their company wins and loses. When they understand the drivers behind their buyers’ decisions, executives can diagnose their company’s biggest revenue inhibitors and align their teams around the highest-priority initiatives to increase their win rate and accelerate revenue growth.

Win-Loss Toolkit

Diagnose the biggest revenue inhibitors for your company

Clozd delivers buyer-centric win-loss data that other teams and leaders actually trust, which fosters strategic alignment around the initiatives that will make selling easier.

Align your teams around the highest-priority objectives to accelerate revenue growth

Data-driven clarity from Clozd about why you win and lose helps department heads rally together and unite behind the highest-priority initiatives that will actually increase your win rate and drive revenue.

Access the data you need to drive strategy

Sharing buyer intelligence enables you to access accurate and timely information, detect and resolve problems before they fester, make data-driven decisions, and increase innovation and adaptability.

Create a culture of truth-telling and continuous improvement

Direct buyer feedback provides objective, unbiased data on areas where your company needs to improve. This process mitigates blame culture, encourages honesty, and strengthens employee engagement and trust.

Voted #1 by your peers

The reviews are in—with more coming every day—and according to nearly 200 reviewers, Clozd is the best in our category. See what executive leaders like yourself are saying about the benefits of win-loss analysis with Clozd.

4.9

G2 Crowd

Clozd is excellent. We almost always learn new factors that weren't uncovered by our internal resources. We’ve improved our win rates in our core markets and changed our product development strategy based on their feedback.”

Shawn Lane
CEO, LivTech

Win-loss analysis has been quite transformational. We had many assumptions about why we win and why we lose, and a good many of those assumptions have been definitively proven false.”

Craig Clark
‍‍CMO, Nitrogen

It’s unfathomable why more people don't do this. I mean, it’s literally company-changing to get this data on a consistent basis."

Diana Massaro
CMO, Skyhigh Security

It only takes us winning one deal to make Clozd worth it.”

Rex Galbraith
CRO, Consensus

Winning deals is our sport, and Clozd is our video review. Everybody needs to be making every effort to get clients sharing feedback with this program."

Ravi Kumaraswami
‍President of Worldwide Field Operations, Riskified

Relative to our key competitors, hearing the more-detailed interview responses has helped us sharpen our message and measure how well it's getting through."

Tom Kahl
CRO, Hello Heart

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Win-loss use cases

Uncover millions of dollars in untapped revenue

Here’s a small sample of ways you can impact revenue through win-loss analysis.

8,500%
Learn why our customers attribute an ROI of 8,500% to their partnership with Clozd.
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Generating more pipeline isn’t the only way to consistently hit your revenue goals. Increasing your win rate by just a few percentage points can make a huge difference to your bottom line.
Find out how
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$500K opportunity
Find out how other revenue leaders are using win-loss data to identify and win back a $500K deal that had been marked “closed-lost.”
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Identify and beat new, disruptive competitors before they gain a foothold in your marketplace
Learn how
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Who NOT to sell to
Are you tired of wasting time selling to the wrong prospects? Improve your sales team’s efficiency by accurately identifying who NOT to sell to.
Learn more
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Find out how other revenue leaders are using win-loss data to truly understand their buyers’ behaviors and intentions—so they can create messaging that resonates more deeply with prospects.
See the data
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Zero to hero
Acquia turned the #1 reason they lost deals into the top reason they were winning.
Find out how
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“Pricing” is the most common closed-lost reason. But did you know that most deals aren’t actually lost because of price? Find out—directly from your buyers—the real reasons you’re losing deals.
Learn how
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"We’ve made packaging changes, pricing changes, GTM messaging changes, positioning changes, and churn-reduction changes. Anecdotally, we’re sporting a 50+% win rate, up from the 30% range in the pre-Clozd era.”

Craig Clark

| CMO
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We were actually able to resurface and re-open a few opportunities, which is huge. One of them was worth half a million bucks, where the sales rep heard a 'no' but the Clozd interviewer heard 'not now.' And by time we went over the interview, the 'not now' had become 'now we're actually ready.' So if that Clozd interview hadn't happened, we probably would've just put that deal to the side and not pursued it. Instead, we've got a late-stage $500K opportunity in our hands. It's not done yet, but that's one example—and we've had a few others like that."

Tom Kahl

| CRO
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Because of the information Clozd uncovered, Consensus CRO Rex Galbraith refined and was more confident in his ICP because he eliminated what he called 'UCPs,' or unideal customer profiles. 'We now know exactly what a bad prospect looks like,' Galbraith said. 'Clozd validated a lot of what we previously hypothesized.'"

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Understand your buyers

Within our customer base, 98% report that they understand their buyers better by partnering with Clozd. And once you understand exactly what your buyers need, you can tailor your sales process, marketing activities, and product roadmap to get the best results.

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That's usually a cop-out answer that really means, 'I don't see the ROI in this or couldn't convince my CFO that there was an ROI.’ CFOs aren't dumb. If their money can make them more money, they'll spend it.”

Brady Tengberg

| Director of Revenue Strategy
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We’ve made packaging changes, pricing changes, GTM messaging changes, positioning changes, and churn-reduction changes. Anecdotally, we’re sporting a 50+% win rate, up from the 30% range in the pre-Clozd era.”

Craig Clark | Chief Marketing Officer

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Win-Loss Analysis

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