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Solutions
Win more revenue by understanding deeply why your buyers buy and customers churn.
Product
Clozd's tech and people help you drive strategic change from win-loss insights.
Resources
Company
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Uncover the
real reasons you win and lose
Win-loss analysis with Clozd provides detailed and unbiased feedback directly from your buyers—so you can make strategic decisions with confidence.
At Clozd, direct buyer feedback is at the heart of everything we do.
Your buyers have the answers you need—and our combination of technology, methodology, and experience is the best way to capture, analyse, and access those insights.
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Executive teams with access to accurate, real-time win-loss data make more informed decisions, make them more quickly, and act on them with more confidence.
benefits of clozd
The value of win-loss analysis for your team
Winning is a collective effort, and Clozd delivers critical buyer intelligence to every revenue-influencing team. Empower your teams with the win-loss insights they need to improve win rates by up to 50% (Gartner).
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Every professional sports team reviews their footage to understand where they need to improve. Winning deals is our sport, and Clozd is our video review. Everybody needs to be making every effort to get clients sharing feedback with this program."
President of Worldwide Field
Operations, Riskified
You can't live without this tool. Make the budget for it. With the results from Clozd, you can spend your time enabling your team to win more and close the gaps on why you lose.”
Product Marketing Manager,
Loopio
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We’ve made packaging changes, pricing changes, GTM messaging changes, positioning changes, and churn-reduction changes. Anecdotally, we’re sporting a 50+% win rate, up from the 30% range in the pre-Clozd era.”
CMO, Nitrogen
It’s unfathomable why more people don't do this. I mean, it’s literally company-changing to get this data on a consistent basis."
CMO, Skyhigh Security
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I’ve been thoroughly impressed by the extensive and pertinent insights provided by Clozd. Every review from Clozd teaches me new ways to improve our sales process.”
Market Intelligence Manager,
AppFolio
Get the truth about why you win and lose—and then use that data to make sure you hit your target.
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Influence your product roadmap and help your sales team close more deals.
Align your teams, make strategic decisions, and drive revenue.
Create optimal go-to-market strategies that improve revenue outcomes for your business.
Drive changes to sales execution and enablement that empower your team to hit its revenue targets.
Every professional sports team reviews their footage to understand where they need to improve. Winning deals is our sport, and Clozd is our video review. Everybody needs to be making every effort to get clients sharing feedback with this program."
Operations, Riskified
You can't live without this tool. Make the budget for it. With the results from Clozd, you can spend your time enabling your team to win more and close the gaps on why you lose.”
Product Marketing Manager, Loopio
We’ve made packaging changes, pricing changes, GTM messaging changes, positioning changes, and churn-reduction changes. Anecdotally, we’re sporting a 50+% win rate, up from the 30% range in the pre-Clozd era.”
CMO, Nitrogen
It’s unfathomable why more people don't do this. I mean, it’s literally company-changing to get this data on a consistent basis."
CMO, Skyhigh Security
I’ve been thoroughly impressed by the extensive and pertinent insights provided by Clozd. Every review from Clozd teaches me new ways to improve our sales process.”
Market Intelligence Manager,
AppFolio
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PROVEN EXPERTISE
With Clozd, you’ll have a team of dedicated experts—including a program manager, consultant, and more—to help you scope, implement, and execute your win-loss program.
Our proven methodology delivers win-loss insights you can trust, and our experienced team provides the guidance and support you need to succeed.
Purpose-built software
Win-loss analysis at scale is impossible without powerful technology.
The Clozd Platform integrates with your CRM, automates outreach and data collection, synthesises key insights, and engages your stakeholders.
It's the only solution that delivers comprehensive, continuous win-loss analysis for the global enterprise.
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Headquartered in Switzerland—with offices in London and New York City—Frontify has leveraged win-loss insights to guide their new positioning and create persuasive marketing collateral.
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After Headspace's mid-pandemic merger with Ginger, they leaned on win-loss insights to guide their ensuing rebrand. Today, they continue to partner with Clozd to add depth to their research and understand what truly resonates with their clients.
Clearbit has taken a product-centric approach to win-loss analysis, with a primary focus on increasing both product adoption and customer retention. The result? They attribute a 10% increase in gross retention to win-loss analysis by Clozd.
Are you looking for tips and best practices? Or maybe you need help building a business case? Click below to get answers to commonly asked questions and access valuable content like our 2024 State of Win-Loss Analysis Report and the Definitive Guide to Win-Loss Analysis.
Ready to get started?
Explore how win-loss analysis can help your buiness win more. Last chance plug for clozd.
Talk With Us
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Ready to get started?
Try out Clozd for free to analyse one of your own wins or losses.
Try Clozd Free
Clozd helps us understand, with confidence, why we win and lose deals."
Amelie Sutsakhan
| Senior Product Marketing Manager at LaunchDarkly
Every review from Clozd that I read teaches me new ways to improve our sales process.
James Erickson
| Head of Market Intelligence at AppFolio
Depth of knowledge we could never achieve on our own."
Gary C.
| VP of Product Marketing
