We believe that direct buyer feedback is the best way to uncover the real reasons you win and lose business. At Clozd, we’ve interviewed tens of thousands of buyers and spent years developing industry-leading strategies to run win-loss programs—and we want to share that expertise with you through our win-loss toolkit.

This toolkit provides the resources you need to take the first steps toward building your own win-loss analysis program.

Definitive Guide to Win-Loss Analysis

Get a comprehensive overview of everything you need to create your own win-loss program.

State of Win-Loss Analysis Report

Explore how real companies are seeing real value from their win-loss analysis programs.

Ask Clozd AI

Our AI-powered search tool instantly analyzes your win-loss data and delivers personalized insights, turning your buyer feedback into actionable intelligence.

Free Interview

Experience the power of unbiased buyer feedback for one of your own deals—for free!