Direct feedback from your buyers. Stop guessing. Start getting actionable insights.
Industry-leading software with the best-in-class surveys and interviewers.
The reviews are in—with more coming every day—and according to nearly 200 reviewers, Clozd is the best in our category. See what business leaders like yourself are saying about the benefits of win-loss analysis with Clozd.
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Clozd is excellent. We almost always learn new factors that weren't uncovered by our internal resources. We’ve improved our win rates in our core markets and changed our product development strategy based on their feedback.”
Shawn Lane
CEO, LivTech
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Win-loss analysis has been quite transformational. We had many assumptions about why we win and why we lose, and a good many of those assumptions have been definitively proven false.”
Craig Clark
CMO, Nitrogen
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It’s unfathomable why more people don't do this. I mean, it’s literally company-changing to get this data on a consistent basis."
Diana Massaro
CMO, Skyhigh Security
It only takes us winning one deal to make Clozd worth it.”
Rex Galbraith
CRO, Consenus
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Winning deals is our sport, and Clozd is our video review. Everybody needs to be making every effort to get clients sharing feedback with this program."
Ravi Kumaraswami
President of Worldwide Field Operations, Riskified
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Relative to our key competitors, hearing the more-detailed interview responses has helped us sharpen our message and measure how well it's getting through."
Tom Kahl
CRO, Hello Heart
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Beyond helping our customers improve their win rates, Clozd also surfaces a number of other avenues for them to increase their revenue—win-back opportunities, churn reduction, expansion opportunities, and more. On average, our customers attribute a $3.7M increase in revenue thanks to their partnership with Clozd, which equates to an ROI of 8,500%.
"We’ve made packaging changes, pricing changes, GTM messaging changes, positioning changes, and churn-reduction changes. Anecdotally, we’re sporting a 50+% win rate, up from the 30% range in the pre-Clozd era.”
Craig Clark
| CMO
We were actually able to resurface and re-open a few opportunities, which is huge. One of them was worth half a million bucks, where the sales rep heard a 'no' but the Clozd interviewer heard 'not now.' And by time we went over the interview, the 'not now' had become 'now we're actually ready.' So if that Clozd interview hadn't happened, we probably would've just put that deal to the side and not pursued it. Instead, we've got a late-stage $500K opportunity in our hands. It's not done yet, but that's one example—and we've had a few others like that."
Tom Kahl
| CRO
Because of the information Clozd uncovered, Consensus CRO Rex Galbraith refined and was more confident in his ICP because he eliminated what he called 'UCPs,' or unideal customer profiles. 'We now know exactly what a bad prospect looks like,' Galbraith said. 'Clozd validated a lot of what we previously hypothesized.'"
Understand your buyers
Within our customer base, 98% report that they understand their buyers better by partnering with Clozd. And once you understand exactly what your buyers need, you can tailor your sales process, marketing activities, and product roadmap to get the best results.
That's usually a cop-out answer that really means, 'I don't see the ROI in this or couldn't convince my CFO that there was an ROI.’ CFOs aren't dumb. If their money can make them more money, they'll spend it.”
Brady Tengberg
| Director of Revenue StrategyYou might think tracking deals in your CRM is enough—but you'd be wrong. We analyzed the CRM data of thousands of deals and compared it to what buyers actually said. Here's what we found.
Download the Report (ungated)
Win-loss data shows that buyers report a different primary competitor than what's logged in the CRM on nearly 7 out of every 10 deals. Are you aiming at the wrong target?
In contrast, CRM data offers you a single reason ... picked from a drop-down menu. Can you really trust your CRM data to tell you why you're winning and losing?
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When we compare the buyers' reasons for a deal being lost to the data documented in the CRM, buyer and seller data only matches up 15% of the time.
In contrast, CRM data offers you a single reason ... picked from a drop-down menu. Can you really trust your CRM data to tell you why you're winning and losing?
44% of closed-lost reasons don't tell you why you lost. Data that only explains the outcome of the deal (i.e., "Lost to Competitor") isn't actionable. Data that isn't actionable can't help you win more.
The Clozd Platform automates the win-loss feedback process. As sales opportunities close (won or lost), the platform triggers feedback invitations to the related contacts. Clozd’s intelligent, rule-based engine evaluates each opportunity to optimize the feedback mode—survey or interview—and customize the invitation messaging.
The Clozd Platform analyzes the Decision Drivers that influence your wins and losses, painting a clear picture of why you win and lose. The platform then makes it easy to filter and explore your Decision Drivers by segment, competitor, geography, industry, and more.
Investigate what went right and wrong on every deal:
Read or listen to the full buyer interview
Make comments to highlight feedback to other stakeholders
Use the deal-level insights to coach and train your sales team
Gain a deeper understanding of who you’re commonly competing against—and how you stack up in comparison. Utilize feedback from actual prospects to quickly understand your strengths and weaknesses relative to your competition.
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